That's actually not too bad

Why, when we say “actually,” we mean what we say—just not quite
© SHVETS production / Pexels
© SHVETS production / Pexels
Stefan Häseli
3. April 2026 | 
Stefan Häseli
3. April 2026
|
Stefan Häseli

Every rhetoric coach and presentation specialist insists: “You can cut out ‘actually.’ Just say what you want to say!” That’s true, of course. Because someone who says, “Actually, I think that’s a good thing,” might be thinking, “I like it, but I can’t afford it.”

That’s why I also think: just say it straight out!

But as always, “actually” isn’t inherently good or bad. “Actually” originally comes from “eigen” (meaning “one’s own”). It referred to what is truly inherent to or characteristic of something at its core.

In modern usage, it often creeps into our sentences like a polite mediator, ensuring that nothing sounds too sharp, too direct, or too definitive. We use it almost automatically.

Because “actually” is more of a master of softening these days.

A clear “I want to go” becomes a cautious “I actually wanted to go…,” which sounds less like a decision and more like a brewing intention. Suddenly, the statement is no longer firm, but wavers a little—more socially acceptable, but also less clear.

At the same time, “actually” is a specialist in nuances. When someone says, “He’s actually nice,” they rarely mean just friendliness. The word opens a back door through which quiet criticism slips in. It signals: There’s more to it, but I’m not saying it (yet).

And it offers protection from confrontation.

Perhaps that is exactly why we love “actually” so much. It allows us to be a little honest without committing ourselves. It protects us from confrontation and leaves room for nuance.

Or to put it another way: When we say “actually,” we mean what we say—just not entirely. But if we want to say what we really mean, we should still do so “actually-free.”

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
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That’s actually not too bad

Every rhetoric coach and presentation specialist insists: “You can cut out ‘actually.’ Just say what you want to say!” That’s true, of course. Because someone who says, “Actually, I think that’s a good thing,” might be thinking, “I like it, but I can’t afford it.”