Welcome to Genusspunkt.
Genusspunkt is the meeting place for visionary minds – a platform that redefines enjoyment, tracks trends and paves the way for a sustainable future for the industry.

Premium chocolate and cheese
Cheese and chocolate have more in common than you might think. A symbiosis that opens up new worlds of flavor for guests.
Why more and more top chefs are taking off in Europe
India has countless talented chefs – but for many, their careers end in poorly paid kitchens with little future. Now a new opportunity is opening up: Europe’s top restaurants are looking for precisely these professionals! But who really makes it into the best restaurants?
How digitalization and AI are redefining the restaurant industry
From ticketing systems to cooking robotics: the restaurant industry is undergoing a digital transformation. What began as a technological gimmick is now becoming a real competitive advantage. Why digital processes bring more predictability, better guest experiences and new perspectives for employees – and where people still remain irreplaceable.


Find your favorites:
Book tip of the week: Recipes you'll love
Kitchen trend 2025: Simply good instead of complicatedly brilliant
The new currency in cuisine is called trust. Guests no longer want theater—they want substance. Straker delivers exactly that. This attitude also sends a strong signal to restaurateurs in Austria and Germany: back to basics does not mean back to the past, but forward with authenticity.
A cookbook for everyone who wants to stage less and achieve more – at the stove and in their hearts. Perfect for professionals who are looking for honest inspiration and want to motivate their team to break new ground – with butter, gut feeling, and enthusiasm.
INFO
Recipes you’ll love
Author: Thomas Straker
Publisher: Callwey
240 pages
ISBN: 978-3-7667-2760-2
Flavor at the touch of a button
Salt is one of the most important ingredients in cooking, but increased salt consumption can have serious health consequences. Kirin Holdings has now developed a revolutionary gadget: the Electric Salt Spoon, which uses electricity to enhance the taste of food. But what is behind it? And could this device even become a game changer in the restaurant industry?
Between trust and control
A new service employee is wanted. The position needs to be filled urgently, time is short – and the application arrives at half past midnight. Not by email, but via WhatsApp. The first questions are answered by an AI-supported chatbot, and the date for the trial period is suggested automatically. Everything runs efficiently, quickly and seemingly without any human intervention.
Such processes are no longer a future scenario, but reality. But this is precisely where the question arises: How much should AI be allowed to decide on its own – and when is human control necessary? A new area of tension is emerging between automation and responsibility, which must be handled with sensitivity, especially in labor-intensive industries such as catering and food production.
Cooking without fuss
Thomas Straker is probably the most honest phenomenon the restaurant industry has seen in recent years. The British chef shows how simple ingredients and an unpretentious approach to cooking can inspire millions – both digitally and analogously. What can restaurant professionals learn from this? A whole lot.
Future Food Now
Today’s guests want to be moved, involved, and touched. Anyone who doesn’t understand how street food is being transformed into couture, why Korean BBQ is becoming an experience, and what miso has to do with crossing boundaries is missing out not only on trends, but also on the great potential of the future of gastronomy.

From inhalation bars to moon phase treatments and wine ceremonies: These six innovative wellness concepts show how far modern relaxation can go today – and what the industry should learn from them.
Elvis Parić bakes pizza that already enjoys cult status in Amstetten. He sells up to 100 pizzas a day from his food truck “Elvis Pizzazz” – but that’s just the beginning. Preparations for his own restaurant are underway and ideas for the sedentary concept are bubbling away. However, the mobile kitchen remains an integral part of the concept.
In the world of gastronomy, where flavors and aromas seduce our taste buds, there is an intangible element that enhances the dining experience – good vibes. The ambience, energy and positive atmosphere in a restaurant play a crucial role in creating memorable moments for diners. We take a look at the importance of good vibes in the restaurant industry and their contribution to a thriving culinary scene. We also shed light on the challenges facing the industry, including recent changes in the career choices of professionals in Austria.
Farm-to-table and hydroponic systems are two innovative concepts that enable sustainable agriculture and more environmentally friendly food production. In recent years, the demand for fresh, locally produced food has increased as consumers are increasingly concerned about healthy eating and are interested in the origin of their food. At the same time, agriculture is facing challenges such as climate change, water scarcity and soil pollution.
Since the restart of gastronomy, guests have returned, but there is a shortage of staff everywhere. This is also the case in the service sector: not a phenomenon of the post-lockdown period, but the shortage of skilled workers has become increasingly acute due to the far-reaching regulations that have been put in place to contain the coronavirus. The staffing gaps in many businesses are wide – even though there was less supply and more demand in July 2021; there were 20,356 unemployed people for every 8,489 vacancies in the Austrian hospitality industry. But people in the catering industry are still irreplaceable. Still? Companies around the world are working on advancing automation through high-tech robots in restaurant operations.
One of these is the Swiss marketing agency Precom Group AG, which specializes in digitalization in the catering sector. “Service robots could be an alternative to save restaurants from the worst,” says Managing Director Thomas Holenstein, explaining one way out of the staffing crisis. “Their acquisition costs are still high. But it’s worth it, because the artificial intelligence relieves their colleagues and works quickly and efficiently.” The advantages are obvious for Holenstein. They are already being used in the “Momoda” in Graz, for example.
From inhalation bars to moon phase treatments and wine ceremonies: These six innovative wellness concepts show how far modern relaxation can go today – and what the industry should learn from them.
Elvis Parić bakes pizza that already enjoys cult status in Amstetten. He sells up to 100 pizzas a day from his food truck “Elvis Pizzazz” – but that’s just the beginning. Preparations for his own restaurant are underway and ideas for the sedentary concept are bubbling away. However, the mobile kitchen remains an integral part of the concept.
In the world of gastronomy, where flavors and aromas seduce our taste buds, there is an intangible element that enhances the dining experience – good vibes. The ambience, energy and positive atmosphere in a restaurant play a crucial role in creating memorable moments for diners. We take a look at the importance of good vibes in the restaurant industry and their contribution to a thriving culinary scene. We also shed light on the challenges facing the industry, including recent changes in the career choices of professionals in Austria.
Farm-to-table and hydroponic systems are two innovative concepts that enable sustainable agriculture and more environmentally friendly food production. In recent years, the demand for fresh, locally produced food has increased as consumers are increasingly concerned about healthy eating and are interested in the origin of their food. At the same time, agriculture is facing challenges such as climate change, water scarcity and soil pollution.
Since the restart of gastronomy, guests have returned, but there is a shortage of staff everywhere. This is also the case in the service sector: not a phenomenon of the post-lockdown period, but the shortage of skilled workers has become increasingly acute due to the far-reaching regulations that have been put in place to contain the coronavirus. The staffing gaps in many businesses are wide – even though there was less supply and more demand in July 2021; there were 20,356 unemployed people for every 8,489 vacancies in the Austrian hospitality industry. But people in the catering industry are still irreplaceable. Still? Companies around the world are working on advancing automation through high-tech robots in restaurant operations.
One of these is the Swiss marketing agency Precom Group AG, which specializes in digitalization in the catering sector. “Service robots could be an alternative to save restaurants from the worst,” says Managing Director Thomas Holenstein, explaining one way out of the staffing crisis. “Their acquisition costs are still high. But it’s worth it, because the artificial intelligence relieves their colleagues and works quickly and efficiently.” The advantages are obvious for Holenstein. They are already being used in the “Momoda” in Graz, for example.

William Drew
William Drew is Director of Content of the renowned The World’s 50 Best Restaurants and has been traveling to the world’s most innovative, exciting and influential restaurants for over a decade. Insights into upcoming trends, personal highlights – and why the future of fine dining must not only be sustainable, but also more inclusive, creative and surprising.

Wine, change, cosmopolitanism
From the Samerberg to the Maremma: Mary Victoria Kraaz advises international customers, travels through Europe and inspires with honest storytelling about Italian wine culture. In this interview, she talks about underrated grape varieties, summer wines with character – and why she always sees wine as an encounter.

Korean cuisine redefined
From fermented sauces to K-pop flair: Korean-born couple Junghyun “JP” Park and Ellia Park have revolutionized the perception of Korean cuisine in New York with Atomix – and are now taking off in London. An exclusive interview about culinary heritage, hospitality and the future of Korean BBQ. Conducted as part of the World’s 50 Best Restaurants 2025 in Turin.

Ambassador of the many “Mexicos”
Jorge Vallejo from top restaurant Quintonil talks about the diversity of Mexican cuisine, sustainable team culture and why the future and tradition don’t have to be opposites. An in-depth conversation about identity, responsibility and the global significance of Mexican gastronomy – conducted at the World’s 50 Best Restaurants 2025 in Turin.

The surprise is not only in the plate
Pía León, awarded best chef in Latin America, talks about true sustainability, the role of teams, working with Peruvian ingredients such as cocoa and why the best ideas don’t always come from the kitchen. A conversation about values, change and curiosity – conducted at the World’s 50 Best Restaurants 2025 in Turin.

Social. Radical. Sustainable.
What does sustainability really mean? For Eric Kragh Vildgaard from the three-star restaurant Jordnær in Denmark, it starts with people. In this interview, he talks about social responsibility, fishing with ikigime technology, new weekly working models – and why the restaurant industry should talk more about itself. Conducted as part of the World’s 50 Best Restaurants 2025 in Turin.

Energy-saving tips for hoteliers
Energy costs are a major challenge for hoteliers and restaurateurs. To counteract these costs, efficient energy management is of great importance. This blog post presents practical energy-saving tips for hoteliers that can help to reduce energy consumption and save costs. In particular, we will focus on the possibilities of heat recovery and the optimal placement of air conditioning units in the rooms. Here are some examples of how hoteliers can improve their energy efficiency.
Review portals: improving your online image
In the digital era, review portals have become important sources of information for potential guests. Unfortunately, bad reviews can damage the image of a hotel or restaurant. The question is: how can restaurateurs and hoteliers protect themselves against negative reviews and improve their online image? In this article, we give hoteliers and restaurateurs practical tips on how they can protect themselves against bad reviews and improve their online image.
5 tips for aspiring restaurateurs
Opening your own restaurant is a big dream for many people. However, it requires thorough planning and implementation in order to be successful in the industry. We reveal five tips for aspiring restaurateurs to pave the way for the successful opening of a restaurant business. From market analysis and location selection to customer loyalty.
Better acoustics in restaurants
It is not only the exquisite cuisine that plays a role in the design of a successful restaurant. It’s not for nothing that they say “you eat with your eyes”, as the ambience and presentation of the dishes influence the taste experience. However, it is less well known that the ear is also involved in the dining experience. Acoustics play a decisive role in how comfortable guests feel in a restaurant.
Experts have determined that the average noise level in restaurants is 80 dB. However, this noise level can be reduced by up to 10 dB through various measures. A reduction of 10 dB corresponds to a reduction in background noise of an impressive 50%.
Good vibes
In the world of gastronomy, where flavors and aromas seduce our taste buds, there is an intangible element that enhances the dining experience – good vibes. The ambience, energy and positive atmosphere in a restaurant play a crucial role in creating memorable moments for diners. We take a look at the importance of good vibes in the restaurant industry and their contribution to a thriving culinary scene. We also shed light on the challenges facing the industry, including recent changes in the career choices of professionals in Austria.
Beyond the Dining Experience
Innovative ways for restaurateurs to expand their revenue streams and captivate customers beyond the traditional dining experience. A range of strategies to attract new customers and increase profits.


Alexandra
Gorsche
Specialist in hotel & tourism
Favorite Recipes of the Month
With “my culinary world,” Alexandra Gorsche offers insights into her personal creations, intended to inspire in the kitchen.
