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Genusspunkt is the meeting place for visionary minds – a platform that redefines enjoyment, tracks trends and paves the way for a sustainable future for the industry.

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Highballs, Deep Cuts & Vienna's New Underground

How Salon Paradise at The Hoxton is reinventing the night—and why Vienna's most exciting cultural space is emerging beneath it.

Vienna has many bars. But only a few places that truly create their own world. Salon Paradise is exactly that: not a nightclub, but a state of mind. A dimly lit basement bar where conversations become deeper, drinks taste clearer, and music doesn’t accompany, but leads. After the summer break, Vienna’s most iconic underground bar returns to The Hoxton, Vienna on November 22—with a new tempo, a new sound, and a sharpened attitude. The rebellious soul remains, but it now beats with greater focus.

Why 90% of all hotels get their marketing wrong

And how you can finally get more bookings with less effort

Everyone is talking about algorithms, AI tools, and new marketing trends—but most hotels and restaurants are more invisible today than ever before. In this interview, marketing consultant Theresa Strobl explains why this overload is the biggest enemy of successful marketing, which measures businesses should eliminate immediately—and why real people, not perfect feeds, will determine full tables and booked-up rooms in 2026. A conversation about clarity instead of chaos, attitude instead of hype – and why less marketing often brings in more revenue.

Sebastiano Caridi – Why panettone touches the heart

How the Divina Colomba winner combines Italian tradition, emotion, and modern pâtisserie culture.

Few Italian pâtissiers combine craftsmanship, emotional storytelling, and entrepreneurial vision as convincingly as Sebastiano Caridi. Born in Reggio Calabria as the son of a renowned pastry chef, he grew up surrounded by the aroma of yeast dough, candied citrus fruits, and fermenting sourdough. Today, he is one of the most influential figures in modern Italian pâtisserie—not only because of his award-winning products, but also as a teacher, mentor, and inspiration for a new generation of pastry chefs.

Caridi’s philosophy is clear: a truly great panettone or colomba is not just a pastry – it is an emotional experience. It begins with the pâtissier’s hands, continues with the selection of ingredients and is completed in the presentation. From the dough to the fermentation to the packaging, every detail contributes to whether a product is simply eaten – or truly remembered.

January 5

The Monday among workdays

It’s approaching. The first workday of the new year. For most people, this year it will be January 5. This day is quite special in terms of communication. A little small talk will do the trick: “Did you have a good start to the new year?” is the diplomatic, classic, and possibly meaningful question to ask. Provided you mean the question seriously. If you ask a question, you must also be genuinely interested in the answer.

Culinary art meets species conservation

Relais & Châteaux

When culinary excellence becomes an ecological statement—and top chefs take responsibility: Sustainability doesn’t end with packaging—it begins with product selection. This is impressively demonstrated by the Relais & Châteaux association, which, with over 580 member establishments, is considered the world’s largest gourmet community. Together with the NGO Ethic Ocean, it has launched an initiative that could not be more consistent: its chefs are committed to removing endangered fish and seafood species from their menus until stocks have recovered.

Team code decoded

What Human Design reveals about leadership

If you really want to understand your employees, you have to look deeper. How an unusual tool reduces conflicts, unleashes potential, and changes duty rosters.

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Alexandra
Gorsche

CEO & Founder of Genusspunkt
Specialist in hotel & tourism

Favorite Recipes of the Month