future trends

The future is now! "Future Trends" reveals the innovations that will shape the food and lifestyle world of tomorrow. Whether high-tech kitchens, sustainable nutrition, or revolutionary designs – this is where tomorrow’s trends are born. For those who want to stay one step ahead, this is the place to be.

New Snack

“Middag” in the evening - Greetings from Denmark

Today, snacks are versatile, practical and sustainable – the new main meal for modern everyday life. Denmark is leading the way: the snack has become socially acceptable there and is establishing itself as a meal option in its own right, moving away from the image of a mere substitute meal. There has been an interesting shift in terminology: the hot evening meal is called “Middag”. During the day, the trend towards smaller, more flexible meals (Frokost in Danish) is gaining ground.

food & beverage

Mindful Drinking

No alcohol is not a solution - or is it?

The market for innovative, healthy and functional drinks continues to grow and is becoming increasingly diversified. Non-alcoholic cocktails and non-alcoholic beer remain popular. The espresso martini and drinks with herbs and natural ingredients are also becoming increasingly popular, with mindful drinking also playing a role here.

Vegan Dining 2025

Culinary Excellence without Compromise

The culinary world is embracing a revolution: vegan cuisine as a sustainable and innovative future. From fine dining to brunch menus, leading chefs like Nikodemus Berger demonstrate that plant-based dishes can deliver gourmet excellence. Explore how creativity and dedication are reshaping gastronomy.

Gastronomic Spending at an All-Time High

A Signal for Transformation in the Industry 

Austrian spending on gastronomy is reaching historic heights in 2024. What does this mean for the gastronomy and food retail sectors? Explore the numbers, insights, and lessons for the future.

Food trends are breaking boundaries

From naturalness, urban farming and zero waste

Food trends in gastronomy and nutrition are shifting strongly towards sustainability, naturalness and innovation. Consumers want less and less GMOs and are reluctant to eat cultured meat. It is important for restaurateurs to be aware of these trends and implement them in a well-considered manner. After all, the most important requirement for the food service industry in 2025 is to set a clear focus and simplify offerings and processes as much as possible – also using automation and AI. Food trends are part of this change: it is important to make targeted use of them.

Individual gastronomy

Emotions are the real capital

Individual gastronomy has a great opportunity to position itself as a unique and distinctive alternative in the hospitality industry. Individuality is its greatest USP: establishments that stand out through their uniqueness offer guests a personalized and interactive experience that can also be controlled through the use of technologies such as smartphones, without replacing personal hospitality.

Especially at a time when revenue kills hospitality is becoming a global challenge, emotional, analog hospitality remains the decisive factor. Revenue is important, but successful restaurateurs are good hosts and can still do the math.

Veganuary 2025

How Plant-Based Eating Is Revolutionizing Gastronomy and Consumer Culture

As Veganuary 2025 begins, the spotlight once again falls on plant-based eating. But what makes this month so special? From innovative campaigns to creative restaurant concepts and unforgettable gourmet experiences, we explore why Veganuary is more than just a trend and what it means for restaurateurs and consumers alike.