‘Dings’ as a hidden champion

In everyday life, we are one thing above all else: wonderfully pragmatic.
© Priscilla Du Preez / Unsplash
© Priscilla Du Preez / Unsplash
Stefan Häseli
1. July 2026 | 
Stefan Häseli
1. July 2026
|
Stefan Häseli

Have you ever found yourself standing at a beach kiosk during your summer holiday, saying: ‘I’d like two scoops of that… er… that ice cream thing over there”? Congratulations, you’ve just used what is arguably the most important word in the German language.

Language Hit List

When linguists analyse our written language to identify the most frequently used words, the usual suspects always top the list: der, die, das, und, in. That’s the theory. In practice, though – where the sun is shining and life unfolds by the lake, on a crowded footpath or in a beautifully situated mountain restaurant – things naturally look completely different. If we were to record our spoken German, the ‘hit list’ (not empirically validated, of course, but based on listening statistics) of our language would look something like this:

  • 3rd place: “Also”
    The Swiss Army knife of rhetoric. We use it to start conversations, to bridge pauses, or to elegantly change the subject when the heat has made our brains go to a standstill. “So… shall we go for a swim now?”
  • 2nd place: “Ja”
    Not to be confused with the simple opposite of “Nein”. The everyday “Ja” is a chameleon. For instance, a “Did you say that, ja?” primarily signals “I’m listening to you”. Or a “That was obvious, wasn’t it?” is mainly intended to emphasise a point and plays on hidden hierarchies in communication. Sometimes it simply states what’s supposedly self-evident, such as “It feels really hot right now – it is 30 degrees, after all”.
  • 1st place: ‘thing’
    The queen of everyday vocabulary. Whilst we struggle to find terms like ‘sun cream applicator’ or ‘hammock attachment hook’ when writing, in spoken language the problem is solved in milliseconds. “Pass me that thing.” And the miracle is: everyone knows immediately what’s meant … most of the time. “Thing” is the linguistic catch-all for anything we find too much of a bother to think about right now.

The bottom line?

We German-speaking people are (yes) regarded worldwide as part of the nation of poets and thinkers, who have a separate, thirty-letter word ready for every detail. But in everyday life, between chips at the outdoor pool and balmy summer evenings, we are one thing above all: wonderfully pragmatic. (So) we don’t need complicated grammar to understand one another. A friendly “Yeah, well… you know, that thing, right?” is quite enough to explain the world.

With that in mind: enjoy the summer. And don’t forget the… what’s that thing called again… oh yes, your sunglasses…!

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
Copyright for the featured images used:
© Priscilla Du Preez / Unsplash

Book tip: HADN – The Buckwheat Cookbook

A local supergrain that bridges tradition, modernity and the future

Buckwheat, affectionately known as ‘Hadn’ in Southern Carinthia, is one of those products that quietly disappeared – and is now making a natural comeback. HADN – The Buckwheat Cookbook is dedicated to this almost forgotten powerhouse grain with remarkable dedication: rooted in culinary, cultural and regional traditions.

Together with the Klopeiner See – South Carinthia – Lavant Valley tourism region, food expert and editor cookingCatrin (Catrin Ferrari-Brunnenfeld) embarks on a journey to the roots of Carinthian ‘Hadn’. The book combines over 55 creative sweet and savoury recipes with in-depth background knowledge – from cultivation and history to its modern-day significance as a gluten-free, nutrient-rich superfood. Buckwheat is not only presented as flour, but also as semolina or rice: given a modern twist, suitable for everyday use and surprisingly versatile.

INFO
HADN – The Buckwheat Cookbook
Authors: Catrin Ferrari-Brunnenfeld (cookingCatrin)
Publisher: Klopeiner See Tourism Region – Southern Carinthia – Lavant Valley / KSL Tourismus Marketing GmbH
Length: 180 pages
ISBN: 978-3-200-09933-3
Price: €24.90
Publication date: September 2025

The Personal Touch

Italian rituals, as told by the people behind Portrait Hotels

With its new ongoing editorial series ‘The Personal Touch’, Portrait Hotels turns its attention to the individuals who shape the character of its properties in Milan, Florence and Rome: hosts, concierges, chefs, bartenders and members of the lifestyle team, whose stories, rituals and local perspectives become part of the Portrait Experience.

The focus is on personal insights, everyday Italian culture and those small gestures that turn a stay into more than just a trip. Rather than simply showcasing places, the series tells the stories of the people, memories and traditions that define the Italian way of life.

George Papazacharias at Restaurant Ikarus

The Delta Effect reaches Hangar-7

In July 2026, George Papazacharias, head chef at the acclaimed Delta restaurant in Athens, will bring his interpretation of modern Greek cuisine to Salzburg. At Restaurant Ikarus in Hangar-7, he will demonstrate why, in culinary terms, Greece has long been more than just moussaka, souvlaki and holiday memories, and how radically contemporary local produce can taste.

quick & dirty
© Priscilla Du Preez / Unsplash
‘Dings’ as a hidden champion

Have you ever found yourself standing at a beach kiosk during your summer holiday, saying: ‘I’d like two scoops of that… er… that ice cream thing over there”? Congratulations, you’ve just used what is arguably the most important word in the German language.