Vegan interpretations of traditional dishes will become part of our food culture in the future. This is the conclusion of trend researcher Hanni Rützler. In addition to new high-tech imitations of meat and fish, meat-free adaptations of classic dishes that do not require complicated lists of ingredients are also shining. The still popular bowls, for example, can be perfectly “veganized” – whether sweet or savoury, breakfast or lunch snack.
Now possible without animal ingredients: vegetables, fruit or salad, nuts or seeds are perfect for a quick snack. Then there are filling foods such as quinoa, couscous or bulgur, which offer plenty of scope. And then we mustn't forget the so-called superfoods: Avocado, pomegranate or chia seeds, for example, are very popular with health-conscious gourmets. The regional alternatives are beet, linseed or kale. With imagination and creativity, delicious plant-based alternatives can be created - in the form of healthy snacks, sophisticated variety or favorite childhood memories.
Meat is losing its role as the leading product of our food culture - at least in the visions of innovative food technologists and investors as well as in the vegan discourse on “proper” nutrition. Plant-based food has become one of the most important food trends of our time. In addition to plant-based products, other alternatives such as alt-protein and cell-cultured food, which are becoming increasingly similar to meat and fish in terms of taste and texture, are now on the horizon.
The international food service market is becoming increasingly dynamic with innovative concepts and new players. International and European chains in particular are gaining in importance and expanding worldwide, such as Dishroom and Sexy Fish Miami. One example of this is Pret a Manger, which is also increasingly establishing itself in various countries, as are L’Osteria and Sticks’n’Sushi. Ikea is also breaking new ground with its own restaurant concept, as demonstrated by the opening of an independent restaurant in Hammersmith, London. This illustrates the increasing bundling of chains and the transfer of successful restaurant concepts to new markets.
For the first time since 2009, the Guide MICHELIN has evaluated the entire Austrian gastronomy scene, bringing it back into the international spotlight. While in recent years only the cities of Vienna and Salzburg were included, 2025 marks a new era where the entire country shines in culinary brilliance. This comprehensive reevaluation not only honors the exceptional diversity and quality of Austrian cuisine but also reestablishes the Alpine Republic as an indispensable global gourmet destination. A truly extraordinary year that underscores the significance of gastronomy as a cultural and tourism treasure.
The food service market is changing rapidly and offers numerous new opportunities, but also challenges. Social structures and target group needs have changed dramatically. Germany is a strong country for single diners, who value a nice ambience and visit restaurants for the individual experience, and for older guests.
Vegan interpretations of traditional dishes will become part of our food culture in the future. This is the conclusion of trend researcher Hanni Rützler. In addition to new high-tech imitations of meat and fish, meat-free adaptations of classic dishes that do not require complicated lists of ingredients are also shining. The still popular bowls, for example, can be perfectly “veganized” – whether sweet or savoury, breakfast or lunch snack.