Wellness rethought
From inhalation bars to moon phase treatments and wine ceremonies: These six innovative wellness concepts show how far modern relaxation can go today – and what the industry should learn from them.
Wellness as an experience: six hideaways redefine relaxation
Whether on the Adriatic coast, in North America or in the tropical rainforest - wellness has long been more than just a classic massage with scented oil. Six extraordinary hotels, curated by the PR agency segara, show what holistic relaxation can look like today: bold, sensual and surprisingly profound. Those who switch off here will be recharged - with concepts that appeal to body, mind and curiosity at the same time.
1. Lošinj Hotels & Villas, Croatia - Inhalation bar on the island of scents
The island of Lošinj is known for its healing microclimate - and makes this an integral part of its spa offer. At Lošinj Hotels & Villas, the inhalation bar is not just for breathing in, but for conscious regeneration. Natural essential oils from pine, lavender and immortelle fill the air, while special breathing rituals strengthen the immune system.
2. One&Only Portonovi, Montenegro - energy from the moon
The luxury resort One&Only Portonovi at the entrance to the Bay of Kotor combines ancient wisdom with modern science. The spa works with moon phase rituals and individual biohacks. Guests experience detox programmes tailored to the cycle of the body and the moon - a fusion of nature, astrology and personalized care.
3. GoldenEye, Jamaica - regeneration in the jungle
In this iconic retreat on the Caribbean Sea, once the retreat of Ian Fleming, the FieldSpa is located directly on the water - embedded in tropical vegetation. The treatments at GoldenEye are inspired by Jamaican herbal medicine and are carried out in harmony with the elements - sometimes outdoors, sometimes on floating platforms.
4. Carillon Miami Wellness Resort, USA - High-tech meets body awareness
Carillon Miami combines state-of-the-art medical diagnostics with one of the largest spa offerings in North America. AI-based analyses, muscle response tests and personalized programs turn the classic spa visit into a data-based, individually tailored experience. Wellness 4.0 - with visible results.
5. Aman New York - urban spa of superlatives
In the middle of Manhattan, Aman has created a refuge that promises deep relaxation on 2,300 square meters. In addition to the 20-metre pool and a spa menu that combines Western and Far Eastern healing methods, the atmosphere is particularly impressive: subdued, reduced, almost sacred - a retreat at the highest level.
6. The Ranch at Hudson Valley, USA - The power of slowing down
New from 2025: The Ranch, known for its retreats in Malibu, is expanding to New York. The historic property in Hudson Valley is all about detox, exercise and mindfulness. Strict cell phone-free zones, a planned daily structure and plant-based cuisine ensure real transformation - physically and mentally.
Our conclusion for the future:
The future of wellness lies in differentiation. What used to be a "spa" is now becoming an experience with depth - individual, curated and deliberately different. For the industry, this means that guests are not just looking for relaxation, but meaning. Those who score points here stand out. The hotels presented here show how to reinvent wellness - with concepts that surprise and inspire.
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