must see

The hotspots not to be missed! "Must See" showcases the most exciting destinations, spectacular events, and unforgettable experiences. From insider tips to iconic classics – here are the highlights that will make your next adventure unforgettable. A must-save!

Book tip: Girl Dinner

Snack your way to happiness

What originally began as a social media trend has become a tribute to small, exquisite moments of pleasure. Georgia Freedman celebrates uncomplicated togetherness with colorful snack ideas, dips, antipasti, and bread variations—and shows that good food can also be simple.

INFO
Girl Dinner
Author: Georgia Freedman
Publisher: Callwey
Length: 160 pages
ISBN: 978-3-7667-2807-4
Price: €22.00 (Germany) / €22.70 (Austria) / CHF 30.90

must see

Book tip: Practical Guide to Crisis Communication

Strategies for Greater Credibility, Transparency, and Trust

A shitstorm, a mishap, a cyberattack—and suddenly everything is under scrutiny. In a world where social media sets the pace and the public expects immediate answers, communication determines whether you gain or lose trust.

This practical guide impressively demonstrates why silence is no longer an option and how companies can remain credible even under intense pressure. With real-life case studies, clear strategies, and a look behind the scenes of modern crisis communication, Marco Cortesi and Stefan Häseli provide an indispensable guide for anyone who needs to take a stand in critical moments. A book that proves good communication can turn crises into opportunities.

INFO
Practical Guide to Crisis Communication
Authors: Marco Cortesi & Stefan Häseli
Publication date: March 2025

Book tip: Lasagna, Moussaka, and Co. – Happiness in Layers

Ilse Fischer's “Lasagna, Moussaka, and Co.” is a culinary journey through Europe in casserole form

Casseroles are underestimated. They are often considered cozy, filling, a little old-fashioned—but they are actually culinary narrative forms. This is exactly where Ilse Fischer comes in. Lasagne, Moussaka und Co.: Das Glück in Schichten (Lasagna, Moussaka and Co.: Happiness in Layers) is not just another “lasagna book,” but a collection of cultural identities, layered in dough, vegetables, sauces, and memories.

What sets this book apart from classic recipe collections is its focus on the principle of layering. Fischer shows that whether it’s Italian vincigrassi, Greek pastitsio, Alsatian baeckeoffe, or Savoyard tartiflette, ingredients are layered, interwoven, and combined in the oven to create something greater than the sum of its parts throughout Europe. It’s about more than technique. It’s about origin, climate, availability, and food culture.

INFO:
Lasagne, Moussaka and Co. – Happiness in Layers
Author: Ilse Fischer
Photography: Ingolf Hatz
Publisher: Christian Verlag GmbH
Publication date: November 2025
Length: 256 pages
Binding: Hardcover
Language: German
ISBN: 978-3-9895101-6-6

Book tip: Kick-off

What is said, expected, and done in everyday business life

Agile, appreciative, strategic—at least on paper. But what really happens in everyday business life is often absurd, contradictory, and surprisingly human.

With a razor-sharp eye and subtle Swiss humor, Stefan Häseli dissects modern management and exposes communication clichés, leadership myths, and office rituals. This book is satire, mirror, and therapy all at once. When you read Kick-off, you’ll laugh at first – and then think all the more. Perfect for anyone who has ever thought to themselves in the office: I can’t be the only one who feels this way.

INFO
Kick-off
Author: Stefan Häseli
Publication date: Fall 2022

How price acceptance actually arises

Why guests are happy to pay the price for menus, rooms, and non-alcoholic alternatives when quality and character match

Price has long been more than just the result of a calculation. It is a signal. For attitude, for standards, for credibility. Guests read prices as a silent message about what a business stands for and how consistently it lives up to its promise of quality. Today, guests no longer pay for the cheapest option, but for the most harmonious one. For an offer where price, product, and atmosphere form a coherent whole.

Highballs, Deep Cuts & Vienna's New Underground

How Salon Paradise at The Hoxton is reinventing the night—and why Vienna's most exciting cultural space is emerging beneath it.

Vienna has many bars. But only a few places that truly create their own world. Salon Paradise is exactly that: not a nightclub, but a state of mind. A dimly lit basement bar where conversations become deeper, drinks taste clearer, and music doesn’t accompany, but leads. After the summer break, Vienna’s most iconic underground bar returns to The Hoxton, Vienna on November 22—with a new tempo, a new sound, and a sharpened attitude. The rebellious soul remains, but it now beats with greater focus.

Book tip: The E-Food Book

If you want to understand how e-commerce is revolutionizing the food industry, this book is a must-read

“The E-Food Book” by Matthias Schu is not light reading – but it is extremely relevant to everyday practice. It analyzes the changes in food retail based on facts and with a view to strategic opportunities.

Particularly valuable are the international best practice examples that show how digital food concepts are being rethought worldwide. At the same time, the book offers many tools and ideas for implementation in your own business – whether it’s a farm shop, food retail or wholesale.

INFO:
The E-Food Book – Markets, Players, Strategies
Author: Prof. Dr. Matthias Schu
Publisher: Deutscher Fachverlag GmbH
420 pages, paperback, 170 × 240 mm
ISBN: 978-3-86641-358-0
Price: €42.00