5 bread trends

Ever heard of upcycling in relation to bread? We introduce you to the latest bread trends.
Alexandra Gorsche © Conny Leitgeb Photography
4. July 2020 | 
Alexandra Gorsche
4. July 2020
|
Alexandra Gorsche

The smell of freshly baked bread is beguiling and has also led to bread from the supermarket becoming a common alternative. An alternative to the valuable craft of baking. The last few years and the pandemic in particular have taken the bakery trade to another level.

Many bakeries have mastered the old craft or are returning to it. The end consumer is once again placing value on origin and freshness. We want to know what’s inside, where the ingredients come from. Quality, sustainability, but also compatibility and wholesomeness have become important to us.

Organic & regional breads

Cereals, vegetables, fruit, meat, eggs and dairy products. Organic food is important to us. Organic means that no genetic engineering, fertilizers or chemical pesticides have been used on the grain. At the same time, organic stands for sustainability and environmental protection. It therefore stands to reason that our daily bread should also be of organic quality. Many bakeries have jumped on this bandwagon and the Bäckerei Sorger in Graz, which has been relying on traditional craftsmanship since 1688, has long recognized the trend towards organic & regional and offers a wide range of products whose raw materials are produced sustainably.

Bread without gluten

Gluten intolerance or coeliac disease is a well-known phenomenon of our time. The body reacts allergically to the gluten in wheat, rye or spelt. Even without intolerance, people are thinking more about their diet and eliminating gluten-containing grains from their diet.

The alternatives include buckwheat, millet, rice, amaranth and quinoa. But do gluten-free breads taste good? The cult bakery Joseph Brot in Vienna is aware of the problem that gluten-free bread usually cannot keep up with classic sourdough bread, so they have developed a gluten-free organic sourdough bread that comes highly recommended.

Breads vegan, lactose-free, yeast-free

Without everything please - that's how the different needs of our time feel. Bread is almost a natural principle. Because classic sourdough bread does not need yeast. It is naturally lactose-free, as it contains no dairy products, and vegan - because bread made from flour, water, sourdough and salt is naturally vegan. In this way, traditional recipes fulfill modern, vegan nutritional principles. Lactose intolerance or intolerance to yeast is also no problem. The selection of breads for these dietary principles and intolerances is therefore more varied than you might think and is increasingly in demand due to the growing number of people who follow a vegan diet.

Home-baked bread

Shopping at the weekly market, at the farm or at the bakery quickly leads to the atmosphere of the production site or the people behind it, talking, smelling and tasting leading to participation in a baking workshop or lengthy research on the Internet. The result is a self-experiment. Individuality is more important than ever. According to your own preferences and for the special needs of intolerances and allergies. Only what you love goes into the bread you bake yourself. The desire to bake our own bread also satisfies our need to have a direct relationship with food, to work with our hands and to create a balance to our often digital everyday lives.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

The silent giant

Like a bowl 181 soccer fields of plastic replaced

Vienna-based start-up and-less is revolutionizing commercial kitchens with a simple but ingenious reusable idea: Sustainability in the hospitality industry doesn’t start with the guest’s plate – it often starts much earlier, behind the scenes. One example of this is communal catering: every day, thousands of meals are delivered to schools, nursing homes, and canteens in disposable containers, which end up in the trash immediately after being emptied. Barely visible to the public, this creates a mountain of waste that, according to and-less, is equivalent to the area of around 181 soccer fields every year.

Cheers to Zero

Why No & Low is the most exciting beverage category of the future

Less alcohol, more flavor, maximum relevance: No & Low is no longer just a sensible compromise, but the most exciting development on the beverage menu. From fermented super drinks to sparkling luxury alternatives – what is emerging here is a new self-image of enjoyment. For the hospitality industry, this means new target groups, new added value, and new opportunities.

Advertorial

Oak 107

Excellence on every plate

From Japan to Vienna: Oak 107 in the 6th district is Vienna’s only Kobe restaurant and one of Austria’s top addresses for fine steaks and exceptional cuts. Selected by Japanese cattle breeder Muneharu Ozaki himself, Oak 107 has been serving his exclusive meat since mid-October. This is an honor bestowed on only a few restaurants in Europe—including renowned establishments in Munich, Amsterdam, and Barcelona—and makes Oak 107 in Vienna a real hotspot.

quick & dirty
Tipps für Brot © Alexandra Gorsche
5 bread trends

The smell of freshly baked bread is beguiling and has also led to bread from the supermarket becoming a common alternative. An alternative to the valuable craft of baking. The last few years and the pandemic in particular have taken the bakery trade to another level.

Many bakeries have mastered the old craft or are returning to it. The end consumer is once again placing value on origin and freshness. We want to know what’s inside, where the ingredients come from. Quality, sustainability, but also compatibility and wholesomeness have become important to us.