| Editorial team
A cookbook that tells stories and connects people: With “Apropos: Favorite Recipes!”, the Salzburg street newspaper Apropos has now compiled a selection of its popular recipe column between two covers. Since the beginning of November 2025, the book has been available for €9 exclusively from sellers on the streets of Salzburg – half of the sales price goes directly to them.
INFO
Apropos: Favorite Recipes!
Publication date: November 3, 2025
Scope: 23 recipes on 88 pages
Print run: 5,000 copies
Price: €9
Distribution: Exclusively from Apropos vendors in Salzburg
Proceeds: Half of the sales price goes to the vendors
Diversity that tastes good
Whether fluffy curd dumplings, spicy cabbage rolls, or aromatic jollof rice—each of the 23 recipes comes from a salesperson who shares their favorite culinary dishes and the personal stories behind them. The Apropos recipe column is curated by Alexandra Embacher, who has been collecting recipes, cooking them, and profiling the people behind them every month since 2022. “I enjoy immersing myself in the culinary world of street newspaper vendors with each recipe – experiencing their memories, their culture, and their love of cooking and eating,” explains Embacher. “For me, the Apropos cookbook is a collection of all these stories, a culinary stroll through kitchens near and far. Each recipe tells the story of people who have touched me with their stories.”
Cookbook with social added value
The book project was made possible by a donation from the Good Council for Redistribution, financed from the assets of millionaire heiress Marlene Engelhorn. “The donation makes it much easier for us to launch projects such as the cookbook than before,” says Apropos editor-in-chief Michaela Gründler.
In addition to classic and international recipes, readers will also find tips for vegan variations, practical kitchen tricks, and even a little cooking quiz in the book. This makes “Apropos: Favorite Recipes!” not only a treat for the palate, but also a gift with social added value—especially in the cold season.
Our conclusion
This cookbook tastes twice as good—because it supports people in difficult life situations and at the same time makes you want to cook the recipes. True to the motto: Buy. Cook. Do good.
About Apropos
The Salzburg street newspaper Apropos is produced by professional journalists and sold by around 120 men and women in the province of Salzburg who are homeless, homeless, and/or long-term unemployed. In the “Writing Workshop” section, Apropos sellers have the opportunity to articulate their experiences and concerns independently. APROPOS has received several awards, including the René Marcic Prize for outstanding journalistic achievements.
© Apropos
