Host Arabia

A new chapter for the hospitality industry in the Middle East
Photos provided by HostMilano / Host Arabia
Photos provided by HostMilano / Host Arabia
Alexandra Gorsche © Conny Leitgeb Photography
1. December 2024 | 
Alexandra Gorsche
1. December 2024
|
Alexandra Gorsche

The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.

Why Host Arabia represents a revolution for the industry

  • Successful HostMilano meets Vision 2030
    The proven concept of HostMilano, one of the world's leading trade shows, is being transferred to the Middle East for the first time. In recent years, HostMilano has attracted over 180,000 trade visitors, many of whom came from the GCC countries and Asia. This global reach is now to be further expanded with Host Arabia.
  • A market on the upswing
    Saudi Arabia is investing heavily in tourism and infrastructure, including the construction of 300,000 new hotel rooms and an increase in visitor numbers to 150 million by 2030. These ambitious goals make the Kingdom one of the most exciting markets for the hospitality industry. Technologies that improve the customer experience and innovative solutions for the hospitality industry are particularly in demand.
  • Strong partnership for a successful future
    Fiera Milano's collaboration with Semark, an experienced organizer in the Saudi Arabian market, guarantees a seamless implementation of the trade fair. As part of the renowned Al Rajhi Group, Semark brings valuable local expertise, while Fiera Milano contributes its international network and know-how.
  • Networks as the key to success
    An event like Host Arabia is more than just a trade fair - it is a platform for exchange between industry experts, decision makers and innovators.

Why networks are crucial:

  1. Promoting innovation: Regular exchange helps companies to keep their finger on the pulse and recognize trends at an early stage.
  2. Facilitate market entry: International players can tap into new markets through partnerships and collaborations.
  3. Sharing knowledge: Events such as Host Arabia offer workshops, live demos and discussion panels that spread expertise and set industry standards.

The importance of cultural understanding

Intercultural skills are essential, especially in the Middle East. Local networks can help to better understand local markets and offer customized solutions.

Our conclusion for the future

Host Arabia will not only transform the hospitality industry in the Middle East, but also set global standards. With the growing demand for personalized and technology-driven customer experiences, this event is a crucial step in bringing innovation and quality to the region.

Host Arabia demonstrates the importance of collaboration, innovation and networking to future-proof an industry. This show is not just a platform, but a catalyst for the entire hospitality industry. The Middle East has the potential to become a global hub - and Host Arabia will actively drive this change.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
Copyright for the featured images used:
Photos provided by HostMilano / Host Arabia

Book tip of the week: Cooking like a real Italian

Dolce Vita to cook at home

If you want to understand why Angelo Coassin, alias @cookingwithbello, has attracted millions of followers online, you don’t have to look far – his first cookbook, “Cooking Like a Real Italian,” is an invitation to a culinary journey through Italy that is as charming as it is practical for everyday use. What particularly struck us while reading it was that the recipes are deliberately kept simple, but never banal. The typical Italian culinary philosophy – few ingredients, maximum quality – is consistently implemented here. From classic antipasti to pizza, pasta, and more, to original dolce and aperitivo ideas such as a tiramisu espresso martini or a pistachio lava cake, the book brings both tried-and-true classics and creative new discoveries to the table.

Between the recipes, Coassin charmingly conveys what Italian cuisine is really all about: the feeling of enjoying food together. This also includes many small but valuable tips, such as the famous pasta water for creamy sauces or the perfect lemon pesto. We particularly like the successful balance between traditional family cuisine and modern influences – inspired by Angelo’s childhood with his mother and grandmother as well as his international career.

INFO:
Cook like a real Italian – Amazingly simple & guaranteed authentic favorite recipes
Author: Angelo Coassin (@cookingwithbello)
Publisher: Südwest Verlag
176 pages
ISBN: 978-3-517-10394-5
Price: €25.00 [Germany] | €25.70 [Austria] | CHF 34.50
Publication date: April 2025

Przemysław Klima at Hangar-7

Poland's first two-star chef presents his menu at Restaurant Ikarus

In September 2025, Przemysław Klima, head chef at Bottiglieria 1881 in Krakow, will be the guest chef at Restaurant Ikarus in Hangar-7 Salzburg. The first Polish chef to receive two Michelin stars brings his distinctive signature style to Austria: Polish terroir, Nordic clarity, and the finest products, interpreted in a tasting menu full of depth and precision.

Taste of Tomorrow 2025 – powered by Chefs Culinar

New competition, strong talents – the finalists have been chosen

For the kitchens. For the future. For the industry. Taste of Tomorrow is the new competition for young talent that will bring young culinary talents from several countries to the big stage in 2025. After a multi-stage selection process, the eight finalists have been chosen.

quick & dirty
Photo provided
Host Arabia

The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.