The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.
Intercultural skills are essential, especially in the Middle East. Local networks can help to better understand local markets and offer customized solutions.
Host Arabia will not only transform the hospitality industry in the Middle East, but also set global standards. With the growing demand for personalized and technology-driven customer experiences, this event is a crucial step in bringing innovation and quality to the region.
Host Arabia demonstrates the importance of collaboration, innovation and networking to future-proof an industry. This show is not just a platform, but a catalyst for the entire hospitality industry. The Middle East has the potential to become a global hub - and Host Arabia will actively drive this change.
Italian flair, easy to use and the perfect product at the right time: with the new Aperitivo syrup, Spitz is bringing an alcohol-free solution to the catering trade that works both in the bar garden and in the canteen. Head of Sales Sebastian Libiseller talks about trends, the certainty of success – and why the contribution margin is also served with the right look.
In “Unreasonable Hospitality”, Will Guidara shows that hospitality can – and often should – go far beyond simply meeting expectations. Guidara takes us on the journey of how he turned Eleven Madison Park from a struggling two-star restaurant into the best restaurant in the world. The key? A radical redefinition of hospitality, with a focus on unforgettable experiences.
The anecdotes from his time at Eleven Madison Park are inspiring and often astounding. Whether it’s a sleigh ride in Central Park or transforming the dining room into a beach vacation with real sand, Guidara impressively demonstrates how small and large gestures can transform relationships with guests and employees. What may seem “unreasonable” at first glance has an astonishing effect: it creates loyalty, enthusiasm and a corporate culture that allows everyone involved to grow.
The book is more than just a look behind the scenes of one of the best restaurants in the world. It is a manifesto for an attitude that can be applied far beyond the world of gastronomy. Guidara’s principles of generosity and commitment are transferable to any industry and invite us to rethink the concept of excellence.
Info:
ZS – a publishing house of the Edel Publishing Group
ISBN 978-3-96584-376-9
352 pages
Sustainability is more than just a trend – it is fundamentally changing the restaurant industry. The winners of the Lieferando Awards 2024 show: Restaurants with sustainable and vegan concepts are gaining in importance. But what makes a restaurant truly sustainable? And can plant-based cuisine compete with classics like burgers and pizza?
The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.