Host Arabia

A new chapter for the hospitality industry in the Middle East

Photos provided by HostMilano / Host Arabia

1. December 2024 |

Alexandra Gorsche

1. December 2024

Alexandra Gorsche

The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.

Why Host Arabia represents a revolution for the industry

Successful HostMilano meets Vision 2030
The proven concept of HostMilano, one of the world's leading trade shows, is being transferred to the Middle East for the first time. In recent years, HostMilano has attracted over 180,000 trade visitors, many of whom came from the GCC countries and Asia. This global reach is now to be further expanded with Host Arabia.
A market on the upswing
Saudi Arabia is investing heavily in tourism and infrastructure, including the construction of 300,000 new hotel rooms and an increase in visitor numbers to 150 million by 2030. These ambitious goals make the Kingdom one of the most exciting markets for the hospitality industry. Technologies that improve the customer experience and innovative solutions for the hospitality industry are particularly in demand.
Strong partnership for a successful future
Fiera Milano's collaboration with Semark, an experienced organizer in the Saudi Arabian market, guarantees a seamless implementation of the trade fair. As part of the renowned Al Rajhi Group, Semark brings valuable local expertise, while Fiera Milano contributes its international network and know-how.
Networks as the key to success
An event like Host Arabia is more than just a trade fair - it is a platform for exchange between industry experts, decision makers and innovators.

Why networks are crucial:

Promoting innovation: Regular exchange helps companies to keep their finger on the pulse and recognize trends at an early stage.
Facilitate market entry: International players can tap into new markets through partnerships and collaborations.
Sharing knowledge: Events such as Host Arabia offer workshops, live demos and discussion panels that spread expertise and set industry standards.

The importance of cultural understanding

Intercultural skills are essential, especially in the Middle East. Local networks can help to better understand local markets and offer customized solutions.

Our conclusion for the future

Host Arabia will not only transform the hospitality industry in the Middle East, but also set global standards. With the growing demand for personalized and technology-driven customer experiences, this event is a crucial step in bringing innovation and quality to the region.

Host Arabia demonstrates the importance of collaboration, innovation and networking to future-proof an industry. This show is not just a platform, but a catalyst for the entire hospitality industry. The Middle East has the potential to become a global hub - and Host Arabia will actively drive this change.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

Book tip of the week: Homemade kombucha

Treasure chest on the subject of fermented drinks

With “Kombucha selbst gemacht”, Alexandra Klein takes us into the fascinating world of Kombucha brewing. This book is a real treasure trove for anyone who wants to learn more about fermented drinks and creative kombucha recipes. In just 120 pages, the author manages to give a sound introduction to the production of the probiotic drink and at the same time present numerous inspiring recipes for drinks, dishes and even beauty treatments.

We particularly like the practical approach. From the care of the scoby (“Symbiotic Cultures of Bacteria and Yeast”) to step-by-step instructions, getting started with kombucha brewing is made as easy as possible. Whether strawberry-peppermint kombucha, lavender-pear or something unusual like kombucha hummus – the recipes are creative, versatile and invite you to try them out.

The beauty aspect is also surprising and innovative: Kombucha as a base for a face mask? This shows once again how versatile this drink is. Alexandra Klein combines her in-depth knowledge as a professional chef with her flair for herbs and natural ingredients, giving the book a personal and authentic touch.

Info:
Servus Verlag
ISBN 978-3-7104-0383-5
120 pages

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