The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.
Intercultural skills are essential, especially in the Middle East. Local networks can help to better understand local markets and offer customized solutions.
Host Arabia will not only transform the hospitality industry in the Middle East, but also set global standards. With the growing demand for personalized and technology-driven customer experiences, this event is a crucial step in bringing innovation and quality to the region.
Host Arabia demonstrates the importance of collaboration, innovation and networking to future-proof an industry. This show is not just a platform, but a catalyst for the entire hospitality industry. The Middle East has the potential to become a global hub - and Host Arabia will actively drive this change.
Sugar-free, plant-based, uncompromisingly good: artisan natural ice cream is setting new standards in the dessert world. Why varieties such as “Safrancisco” and “Trüffelsau” are now also exciting for the food service industry – and what ice cream will have to achieve in the future.
Alex Kühn, founder and mastermind behind Goldhelm Schokolade from Erfurt, is not only shaking up the dessert world with chocolate in 2025, but also with his own natural ice cream. The new “Only 3” line stands for plant-based and sugar-free premium ice cream – with a clear motto: allergy-free, full of flavor and character.
In the fast-paced world of the luxury hotel industry, true constants are rare. Hotel Schloss Mönchstein in Salzburg, however, impressively proves that long-term investments, active employee loyalty and a genuine host culture can become a sustainable model for success. Situated in one of the most exclusive locations in Europe – high up on the Mönchsberg with a view over Salzburg’s old town – the hotel stands not only for aesthetic sophistication, but also for strategic consistency. A role model for the entire industry.
After the star comes the key: The MICHELIN Guide is expanding its rating universe – and will present a worldwide selection of outstanding hotels for the first time in October 2025. A transformation that goes far beyond bed comfort. What is behind the concept? What new standards does it set? And why is it also important for the industry in the DACH region?
The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.