future trends

Non-alcoholic enjoyment trend

Refreshing, stylish and surprisingly diverse!
Cover photo provided by Muri
Cover photo provided by Muri
Alexandra Gorsche © Conny Leitgeb Photography
5. November 2024 | 
Alexandra Gorsche
5. November 2024
|
Alexandra Gorsche

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!

5 top tips for immersing yourself in the world of non-alcoholic delights

  • Promoting health awareness
    More and more people are paying attention to their health and are therefore choosing non-alcoholic or low-alcohol drinks. Drinking less alcohol has numerous health benefits. After four weeks without alcohol, your skin improves, you feel fitter and your blood pressure drops. Even lower consumption can reduce the risk of diseases such as diabetes, cardiovascular disorders, heart attacks and strokes.
  • Discover variety
    The range of non-alcoholic and low-alcohol drinks is constantly growing and offers something for every taste. From fruity lemonades without cane sugar to innovative kombucha pet-nats, the variety is impressive. Particularly worth mentioning are the blends from Muri Drinks, which lie somewhere between pet-nats, sour beers and fruit wines and have a super low alcohol content.
  • Redefining lifestyle
    These drinks fit in perfectly with a modern, conscious lifestyle and are just as stylish and enjoyable as traditional alcoholic drinks. Products such as Combuchont from the Combuchont Schraml tea cellar are setting new standards. This cold-bottled tea has an impressive shelf life and offers a unique taste experience that surpasses traditional wines.
  • Experience innovative flavor profiles
    New technologies and creative recipes provide unique taste experiences. The AMA Brewery impressively demonstrates how Pét-nat tea is made from the finest teas and ingredients with hardly any alcohol. These products are not only healthy, but also a real treat. Fruit juices without additives, such as those offered by Wachstum König from Styria, are also a highlight in the world of non-alcoholic drinks.
  • Little alcohol, great effect
    For those who don't want to give up alcohol completely, there are numerous low-alcohol options. A low consumption of alcohol, such as a maximum of 10 grams per day, is hardly harmful to health and can even have a stress-reducing effect. Tequila, for example, is considered one of the “healthiest” types of alcohol due to its low calorie and sugar content.

Our conclusion for the future

The world of non-alcoholic and low-alcohol drinks is diverse and offers something for every taste. With increasing health awareness and the desire for a more conscious lifestyle, more and more people are turning to these trendy alternatives. Take the opportunity to discover the latest creations at the “Alles für den Gast” trade fair and enrich your range with these innovative, tasty and healthy options!

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
Copyright for the featured images used:
Cover photo provided by Muri

Book tip: HADN – The Buckwheat Cookbook

A local supergrain that bridges tradition, modernity and the future

Buckwheat, affectionately known as ‘Hadn’ in Southern Carinthia, is one of those products that quietly disappeared – and is now making a natural comeback. HADN – The Buckwheat Cookbook is dedicated to this almost forgotten powerhouse grain with remarkable dedication: rooted in culinary, cultural and regional traditions.

Together with the Klopeiner See – South Carinthia – Lavant Valley tourism region, food expert and editor cookingCatrin (Catrin Ferrari-Brunnenfeld) embarks on a journey to the roots of Carinthian ‘Hadn’. The book combines over 55 creative sweet and savoury recipes with in-depth background knowledge – from cultivation and history to its modern-day significance as a gluten-free, nutrient-rich superfood. Buckwheat is not only presented as flour, but also as semolina or rice: given a modern twist, suitable for everyday use and surprisingly versatile.

INFO
HADN – The Buckwheat Cookbook
Authors: Catrin Ferrari-Brunnenfeld (cookingCatrin)
Publisher: Klopeiner See Tourism Region – Southern Carinthia – Lavant Valley / KSL Tourismus Marketing GmbH
Length: 180 pages
ISBN: 978-3-200-09933-3
Price: €24.90
Publication date: September 2025

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Photo provided by Muri
Non-alcoholic enjoyment trend

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!