Non-alcoholic enjoyment trend

A humpback whale is more than just a spectacular sight. It is a symbol of how closely nature, travel and responsibility are intertwined today. When guests at One&Only Palmilla in Los Cabos are able to observe these majestic marine mammals during their seasonal migration between December and April, it is not just about an iconic wildlife experience. It is about raising awareness.

Humpback whales are among the most fascinating inhabitants of the oceans. Their tail fin patterns are as unique as a human fingerprint. At the same time, they play a vital role in the marine ecosystem: through their movements and excretions, whales help to distribute nutrients in the sea and promote the growth of phytoplankton. This, in turn, sequesters carbon dioxide and produces oxygen.

This is precisely where the new relevance lies: biodiversity is the foundation of every destination and is thus becoming a decisive quality feature for luxury hotels, resorts and responsible tour operators.

With the ‘We Drink Styrian’ initiative, Wein Steiermark is sending a strong message about provenance, regionality and genuine wine expertise. For restaurateurs and hosts, this is more than just a campaign: Styrian wine becomes an experience, a recommendation at the table and a strategic tool for greater visibility, added value and regional identity.

Gostilna Rajh in Bakovci, near Murska Sobota, is regarded as a culinary ambassador for the Slovenian region of Prekmurje. Tanja, Damir and Leon Pintarič demonstrate how traditional dishes such as lángos, bograč, vinegar-marinated meat and Prekmurska gibanica, combined with a modern twist and genuine hospitality, make this a culinary destination just a stone’s throw from the Austrian border.