future trends

Non-alcoholic enjoyment trend

Refreshing, stylish and surprisingly diverse!
Cover photo provided by Muri
Cover photo provided by Muri
Alexandra Gorsche © Conny Leitgeb Photography
5. November 2024 | 
Alexandra Gorsche
5. November 2024
|
Alexandra Gorsche

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!

5 top tips for immersing yourself in the world of non-alcoholic delights

  • Promoting health awareness
    More and more people are paying attention to their health and are therefore choosing non-alcoholic or low-alcohol drinks. Drinking less alcohol has numerous health benefits. After four weeks without alcohol, your skin improves, you feel fitter and your blood pressure drops. Even lower consumption can reduce the risk of diseases such as diabetes, cardiovascular disorders, heart attacks and strokes.
  • Discover variety
    The range of non-alcoholic and low-alcohol drinks is constantly growing and offers something for every taste. From fruity lemonades without cane sugar to innovative kombucha pet-nats, the variety is impressive. Particularly worth mentioning are the blends from Muri Drinks, which lie somewhere between pet-nats, sour beers and fruit wines and have a super low alcohol content.
  • Redefining lifestyle
    These drinks fit in perfectly with a modern, conscious lifestyle and are just as stylish and enjoyable as traditional alcoholic drinks. Products such as Combuchont from the Combuchont Schraml tea cellar are setting new standards. This cold-bottled tea has an impressive shelf life and offers a unique taste experience that surpasses traditional wines.
  • Experience innovative flavor profiles
    New technologies and creative recipes provide unique taste experiences. The AMA Brewery impressively demonstrates how Pét-nat tea is made from the finest teas and ingredients with hardly any alcohol. These products are not only healthy, but also a real treat. Fruit juices without additives, such as those offered by Wachstum König from Styria, are also a highlight in the world of non-alcoholic drinks.
  • Little alcohol, great effect
    For those who don't want to give up alcohol completely, there are numerous low-alcohol options. A low consumption of alcohol, such as a maximum of 10 grams per day, is hardly harmful to health and can even have a stress-reducing effect. Tequila, for example, is considered one of the “healthiest” types of alcohol due to its low calorie and sugar content.

Our conclusion for the future

The world of non-alcoholic and low-alcohol drinks is diverse and offers something for every taste. With increasing health awareness and the desire for a more conscious lifestyle, more and more people are turning to these trendy alternatives. Take the opportunity to discover the latest creations at the “Alles für den Gast” trade fair and enrich your range with these innovative, tasty and healthy options!

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
Copyright for the featured images used:
Cover photo provided by Muri

More than just a summer flirt

Why non-alcoholic aperitifs are a must on the drinks menu

Italian flair, easy to use and the perfect product at the right time: with the new Aperitivo syrup, Spitz is bringing an alcohol-free solution to the catering trade that works both in the bar garden and in the canteen. Head of Sales Sebastian Libiseller talks about trends, the certainty of success – and why the contribution margin is also served with the right look.

READ MORE
food & beverage

Book tip of the week: Unreasonable hospitality

A radical redefinition of hospitality

In “Unreasonable Hospitality”, Will Guidara shows that hospitality can – and often should – go far beyond simply meeting expectations. Guidara takes us on the journey of how he turned Eleven Madison Park from a struggling two-star restaurant into the best restaurant in the world. The key? A radical redefinition of hospitality, with a focus on unforgettable experiences.

The anecdotes from his time at Eleven Madison Park are inspiring and often astounding. Whether it’s a sleigh ride in Central Park or transforming the dining room into a beach vacation with real sand, Guidara impressively demonstrates how small and large gestures can transform relationships with guests and employees. What may seem “unreasonable” at first glance has an astonishing effect: it creates loyalty, enthusiasm and a corporate culture that allows everyone involved to grow.

The book is more than just a look behind the scenes of one of the best restaurants in the world. It is a manifesto for an attitude that can be applied far beyond the world of gastronomy. Guidara’s principles of generosity and commitment are transferable to any industry and invite us to rethink the concept of excellence.

Info:
ZS – a publishing house of the Edel Publishing Group
ISBN 978-3-96584-376-9
352 pages

READ MORE
must see

The rise of sustainable & vegan cuisine

Why plant-based and eco-friendly concepts are the future

Sustainability is more than just a trend – it is fundamentally changing the restaurant industry. The winners of the Lieferando Awards 2024 show: Restaurants with sustainable and vegan concepts are gaining in importance. But what makes a restaurant truly sustainable? And can plant-based cuisine compete with classics like burgers and pizza?

READ MORE
food & beverage
explore topics that matter

food & beverages

expert spotlight

future trends

exclusive living

must see
quick & dirty
Photo provided by Muri
Non-alcoholic enjoyment trend

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!