Non-alcoholic enjoyment trend

Refreshing, stylish and surprisingly diverse!

Cover photo provided by Muri

5. November 2024 |

Alexandra Gorsche

5. November 2024

Alexandra Gorsche

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!

5 top tips for immersing yourself in the world of non-alcoholic delights

Promoting health awareness
More and more people are paying attention to their health and are therefore choosing non-alcoholic or low-alcohol drinks. Drinking less alcohol has numerous health benefits. After four weeks without alcohol, your skin improves, you feel fitter and your blood pressure drops. Even lower consumption can reduce the risk of diseases such as diabetes, cardiovascular disorders, heart attacks and strokes.
Discover variety
The range of non-alcoholic and low-alcohol drinks is constantly growing and offers something for every taste. From fruity lemonades without cane sugar to innovative kombucha pet-nats, the variety is impressive. Particularly worth mentioning are the blends from Muri Drinks, which lie somewhere between pet-nats, sour beers and fruit wines and have a super low alcohol content.
Redefining lifestyle
These drinks fit in perfectly with a modern, conscious lifestyle and are just as stylish and enjoyable as traditional alcoholic drinks. Products such as Combuchont from the Combuchont Schraml tea cellar are setting new standards. This cold-bottled tea has an impressive shelf life and offers a unique taste experience that surpasses traditional wines.
Experience innovative flavor profiles
New technologies and creative recipes provide unique taste experiences. The AMA Brewery impressively demonstrates how Pét-nat tea is made from the finest teas and ingredients with hardly any alcohol. These products are not only healthy, but also a real treat. Fruit juices without additives, such as those offered by Wachstum König from Styria, are also a highlight in the world of non-alcoholic drinks.
Little alcohol, great effect
For those who don't want to give up alcohol completely, there are numerous low-alcohol options. A low consumption of alcohol, such as a maximum of 10 grams per day, is hardly harmful to health and can even have a stress-reducing effect. Tequila, for example, is considered one of the “healthiest” types of alcohol due to its low calorie and sugar content.

Murray Paterson, Founder Muri Photo provided by Muri

Our conclusion for the future

The world of non-alcoholic and low-alcohol drinks is diverse and offers something for every taste. With increasing health awareness and the desire for a more conscious lifestyle, more and more people are turning to these trendy alternatives. Take the opportunity to discover the latest creations at the “Alles für den Gast” trade fair and enrich your range with these innovative, tasty and healthy options!

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

Health instead of exploitation

Tony’s Chocolonely

Sweet isn’t enough – How Tony’s Chocolonely combines health equity with chocolate

future trends

How price acceptance actually arises

Why guests are happy to pay the price for menus, rooms, and non-alcoholic alternatives when quality and character match

Price has long been more than just the result of a calculation. It is a signal. For attitude, for standards, for credibility. Guests read prices as a silent message about what a business stands for and how consistently it lives up to its promise of quality. Today, guests no longer pay for the cheapest option, but for the most harmonious one. For an offer where price, product, and atmosphere form a coherent whole.

must see

Highballs, Deep Cuts & Vienna's New Underground

How Salon Paradise at The Hoxton is reinventing the night—and why Vienna's most exciting cultural space is emerging beneath it.

Vienna has many bars. But only a few places that truly create their own world. Salon Paradise is exactly that: not a nightclub, but a state of mind. A dimly lit basement bar where conversations become deeper, drinks taste clearer, and music doesn’t accompany, but leads. After the summer break, Vienna’s most iconic underground bar returns to The Hoxton, Vienna on November 22—with a new tempo, a new sound, and a sharpened attitude. The rebellious soul remains, but it now beats with greater focus.