
What if the greatest luxury of our time is not gold, but time? Not speed, but deceleration? More and more people are realizing that it’s time to travel differently. Slower. Deeper. More genuine. This is exactly where a trend comes into play that is much more than just a hiking vacation – pleasure hiking.
Imagine you are walking through sun-warmed vineyards, a gentle breeze carries the scent of ripe grapes and damp earth to you. At the edge of the path, a small farm - with freshly baked bread, homemade polenta flour and a winegrower telling you his story. This is not a dream. This is pleasure hiking.
Pleasure hiking is the answer to a longing: for depth instead of breadth, for real experience instead of touristy unwinding. It is movement that inspires - not exhausts. Culinary delights that indulge - not overwhelm. And encounters that touch - not remain superficial.
A prime example: a trip along the South Tyrolean Wine Route in the fall. A project close to the heart of hiking guide Dirk Hector, which shows how nature, culinary delights and hospitality merge to create an unforgettable experience.
What makes a pleasure hike so special? It is the mixture of high-quality exercise, fine cuisine and genuine community. You hike in small groups of a maximum of 12 people - individually, but not alone. Conversations arise along the way. Breaks become moments of togetherness. And yes - even couples often rediscover each other here.
As a certified health hiking guide and course leader for forest bathing, Hector combines movement and mindfulness with depth and substance. No crowds, no stress. Instead, time, silence and attention. A wellness hotel is no substitute for this. At most, it complements it - if it's good.
Studies confirm what pleasure hikers have long felt: Exercise in the fresh air, a varied diet and social contact are the recipe for a long, healthy life. Longevity is the name of the trend in science - “culinary wellbeing” in practice. Pleasure hiking is both.
Especially at a time when digital closeness often masks real loneliness, this travel concept offers something deeply human: togetherness. For each other. And sometimes a simple, heartfelt “Come on, let's walk a bit together.”
Pleasure hiking is more than just a trend. It is a silent promise to yourself to feel life again. Slow, intense - and full of flavor.
With the new CO:LAB chef’s dress from WEITBLICK, WEITBLICK GmbH & Co. KG is bringing a genuine innovation to the market. For the first time, a professional chef’s dress has been developed specifically for women working in kitchens, service, hospitality and the hotel industry. The clear focus is on functionality, freedom of movement and modern design. In doing so, the company is sending a clear signal for greater appreciation, diversity and contemporary workwear in an industry that is increasingly shaped by women.
India’s middle class is growing, travelling, trying new things – and demanding international standards in gastronomy and lifestyle at home too. This is where Chrome Hospitality from Mumbai comes in: the ambience, branding, service culture and the standard of food and drink in its restaurants, bars and hotels combine quality with personality. The company started out as an agency for school parties. We trace its success story.
What if the greatest luxury of our time is not gold, but time? Not speed, but deceleration? More and more people are realizing that it’s time to travel differently. Slower. Deeper. More genuine. This is exactly where a trend comes into play that is much more than just a hiking vacation – pleasure hiking.