TikTok Marketing

How the hospitality industry can use the potential
Alexandra Gorsche © Conny Leitgeb Photography
3. January 2023 | 
Alexandra Gorsche
3. January 2023
|
Alexandra Gorsche

With over 1.7 billion users, the network is now one of the fastest growing social networks in the world. Growing by 38% between 2019 and 2021, TikTok was the most downloaded app in 2021.

Entertainment, dancing and pranks

These figures are reason enough for us to take a closer look at TikTok, how it works and its potential for social media marketing. After all, the popular video platform is no longer just popular with Generation Z. In fact, recent reports suggest that the average engagement rate on TikTok is better than on any other social platform. While entertainment, dancing and pranks are interestingly the top three most viewed content categories on TikTok, recipes and cooking are in the top 10. In other words, TikTok users are engaging with food-based content, which means there's a huge opportunity to grow your restaurant's brand on the platform.

How does TikTok actually work?

The app focuses on short videos with a maximum length of 10 minutes. Originally, when the app was launched in 2016, only 15-second videos were possible. By increasing the length to one and three minutes, TikTok has now reached ten minutes. TikTok offers a wide range of options for creating, editing, reassembling and duplicating videos. Users can create their own videos and edit them with special effects, filters and stickers. They can also add sounds or music clips.

They also have the option of watching, following and interacting with other users' videos. New challenges, hashtags and trends appear on the homepage every day. Food porn is always popular anyway. Riding the wave is often the fastest way to get lots of video views. Someone does something exciting and thousands of others follow suit. In the next article, we will introduce you to accounts that you should know or at least be inspired by.

Conclusion

When planning your restaurant's TikTok strategy, remember that users go on TikTok to laugh, engage in challenges and escape the seriousness of everyday life. So try to capture this in your content. The motto “Don't take yourself too seriously!” is the order of the day here!

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

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Viennese charm with attitude

The Hotel Josefshof am Rathaus as a symbol of modern city hotels

In the historic heart of Vienna, just a few steps away from City Hall and the Ringstrasse, lies a hotel that reinterprets Viennese hospitality: the Hotel Josefshof am Rathaus. Where time once seemed to stand still, classic elegance is now combined with a clear awareness of sustainability, regionality, and cultural authenticity

Taste of Tomorrow 2025 – powered by Chefs Culinar

Courage, precision, and personality: these talents are cooking up the future

With impressive creativity and technical precision, the tasty final of the Taste of Tomorrow 2025 competition for young talent took place on October 6 at the Klessheim Tourism School: From an impressive 86 entries to the competition, eight talented chefs from Austria and Germany made it through the preliminary round and then presented their vision of modern, sustainable, and enjoyable cuisine to a high-caliber culinary jury.

quick & dirty
TikTok als Marketing-Tool Foto beigestellt
TikTok Marketing

With over 1.7 billion users, the network is now one of the fastest growing social networks in the world. Growing by 38% between 2019 and 2021, TikTok was the most downloaded app in 2021.