With over 1.7 billion users, the network is now one of the fastest growing social networks in the world. Growing by 38% between 2019 and 2021, TikTok was the most downloaded app in 2021.
These figures are reason enough for us to take a closer look at TikTok, how it works and its potential for social media marketing. After all, the popular video platform is no longer just popular with Generation Z. In fact, recent reports suggest that the average engagement rate on TikTok is better than on any other social platform. While entertainment, dancing and pranks are interestingly the top three most viewed content categories on TikTok, recipes and cooking are in the top 10. In other words, TikTok users are engaging with food-based content, which means there's a huge opportunity to grow your restaurant's brand on the platform.
The app focuses on short videos with a maximum length of 10 minutes. Originally, when the app was launched in 2016, only 15-second videos were possible. By increasing the length to one and three minutes, TikTok has now reached ten minutes. TikTok offers a wide range of options for creating, editing, reassembling and duplicating videos. Users can create their own videos and edit them with special effects, filters and stickers. They can also add sounds or music clips.
They also have the option of watching, following and interacting with other users' videos. New challenges, hashtags and trends appear on the homepage every day. Food porn is always popular anyway. Riding the wave is often the fastest way to get lots of video views. Someone does something exciting and thousands of others follow suit. In the next article, we will introduce you to accounts that you should know or at least be inspired by.
When planning your restaurant's TikTok strategy, remember that users go on TikTok to laugh, engage in challenges and escape the seriousness of everyday life. So try to capture this in your content. The motto “Don't take yourself too seriously!” is the order of the day here!
What is the secret to a long life? At the Hotel Goldener Berg in Oberlech, this riddle is solved in an Alpine way: with holistic health, conscious nutrition, the power of nature – and the spirit of the Golden Energy Mountain.
With “Zukunftsküche – Nachhaltigkeit als Erfolgsrezept für die Gastronomie”, Balázs Tarsoly not only serves up a specialist book, but also a powerful appeal to the entire industry: sustainability is not a trend – it is the foundation of future-proof gastronomy. Those who act today will not only cook better tomorrow, but also more successfully.
Info:
Balázs Tarsoly – Future cuisine. Sustainability as a recipe for success in gastronomy
dfv Deutscher Fachverlag GmbH
1st edition 2025
ISBN 978-3-86641-361-0
304 pages
www.brandingcuisine.com
The award ceremony for the World’s 50 Best Restaurant 2025, presented by S.Pellegrino & Acqua Panna, was not only a lavish celebration of top cuisine, but also a clear statement: fine dining is at a crossroads – and is becoming more political, more conscious, more future-oriented.
With over 1.7 billion users, the network is now one of the fastest growing social networks in the world. Growing by 38% between 2019 and 2021, TikTok was the most downloaded app in 2021.