From the heritage of Turkish coffee to the future of global coffee production: Just in time for World Turkish Coffee Day, we reveal how Turkish coffee has shaped Europe, why the price of the “black gold” is rising, and the key figures defining global coffee consumption. A deep dive into traditions, trends, and challenges in the world of coffee.
Turkish coffee is more than just a drink - it’s a symbol of hospitality, a cherished ritual, and a timeless tradition. Recognized by UNESCO as Intangible Cultural Heritage of Humanity in 2013, Turkish coffee is celebrated every year on December 5th as “World Turkish Coffee Day”. Prepared in a cezve (a small pot) and traditionally served with water and lokum (Turkish delight), it offers moments of togetherness and cultural connection.
The origins of Turkish coffee trace back to the Ottoman Empire, where beans from Yemen were brought to Istanbul and quickly became a staple of daily life. Coffeehouses in the Ottoman era were not just places to enjoy a cup of coffee but also vibrant social hubs. This tradition inspired the European coffeehouse culture, which began to flourish in cities like Venice, Paris, and Vienna during the 17th century.
Coffee will remain a beloved beverage that bridges cultures, but it faces mounting challenges. Rising prices and climate change call for sustainable solutions to secure its future. At the same time, traditions like Turkish coffee remind us of the cultural richness coffee represents. Investing in eco-friendly farming practices, preserving regional specialties, and celebrating coffee rituals are crucial to ensuring that future generations can continue to enjoy the essence of coffee.
The international food service market is becoming increasingly dynamic with innovative concepts and new players. International and European chains in particular are gaining in importance and expanding worldwide, such as Dishroom and Sexy Fish Miami. One example of this is Pret a Manger, which is also increasingly establishing itself in various countries, as are L’Osteria and Sticks’n’Sushi. Ikea is also breaking new ground with its own restaurant concept, as demonstrated by the opening of an independent restaurant in Hammersmith, London. This illustrates the increasing bundling of chains and the transfer of successful restaurant concepts to new markets.
For the first time since 2009, the Guide MICHELIN has evaluated the entire Austrian gastronomy scene, bringing it back into the international spotlight. While in recent years only the cities of Vienna and Salzburg were included, 2025 marks a new era where the entire country shines in culinary brilliance. This comprehensive reevaluation not only honors the exceptional diversity and quality of Austrian cuisine but also reestablishes the Alpine Republic as an indispensable global gourmet destination. A truly extraordinary year that underscores the significance of gastronomy as a cultural and tourism treasure.
The food service market is changing rapidly and offers numerous new opportunities, but also challenges. Social structures and target group needs have changed dramatically. Germany is a strong country for single diners, who value a nice ambience and visit restaurants for the individual experience, and for older guests.
From the heritage of Turkish coffee to the future of global coffee production: Just in time for World Turkish Coffee Day, we reveal how Turkish coffee has shaped Europe, why the price of the “black gold” is rising, and the key figures defining global coffee consumption. A deep dive into traditions, trends, and challenges in the world of coffee.