Turkish Coffee & the Global Coffee Market in Flux

Coffee will remain a beloved beverage that bridges cultures, but it faces mounting challenges
Alexandra Gorsche © Conny Leitgeb Photography
4. December 2024 | 
Alexandra Gorsche

Turkish Coffee & the Global Coffee Market in Flux

Coffee will remain a beloved beverage that bridges cultures, but it faces mounting challenges
Alexandra Gorsche © Conny Leitgeb Photography
4. December 2024
|
Alexandra Gorsche

From the heritage of Turkish coffee to the future of global coffee production: Just in time for World Turkish Coffee Day, we reveal how Turkish coffee has shaped Europe, why the price of the “black gold” is rising, and the key figures defining global coffee consumption. A deep dive into traditions, trends, and challenges in the world of coffee.

Turkish Coffee: A Cultural Legacy That Connects People

Turkish coffee is more than just a drink - it’s a symbol of hospitality, a cherished ritual, and a timeless tradition. Recognized by UNESCO as Intangible Cultural Heritage of Humanity in 2013, Turkish coffee is celebrated every year on December 5th as “World Turkish Coffee Day”. Prepared in a cezve (a small pot) and traditionally served with water and lokum (Turkish delight), it offers moments of togetherness and cultural connection.

The origins of Turkish coffee trace back to the Ottoman Empire, where beans from Yemen were brought to Istanbul and quickly became a staple of daily life. Coffeehouses in the Ottoman era were not just places to enjoy a cup of coffee but also vibrant social hubs. This tradition inspired the European coffeehouse culture, which began to flourish in cities like Venice, Paris, and Vienna during the 17th century.

The Global Coffee Trade: Insights, Trends, and Challenges

  • Worldwide Coffee Consumption
    Coffee remains the most popular hot beverage in Germany, with an average per capita consumption of 167 liters per year. Luxembourg leads the global comparison with 8.5 kilograms of coffee consumed per capita, followed by Scandinavian countries. Globally, coffee production reached approximately 176 million 60-kilogram bags last year, with an average international trade price of 250.6 US cents per pound.
  • Rising Prices: Why Coffee Is Getting More Expensive
    The coffee market is under pressure from economic and environmental factors. Coffee prices at commodity exchanges have hit record highs, particularly for Arabica beans. A severe drought in Brazil - the world's largest coffee producer - has drastically reduced this year’s harvest, leading to supply shortages. With nearly two-thirds of Germany’s coffee imports coming from Brazil and Vietnam, these challenges are felt keenly in Europe.Over the past few years, coffee prices have steadily increased. Between 2020 and 2023, the cost of coffee pods and capsules rose by 25%, while bean coffee saw a 20% price hike. Experts predict bulk coffee prices could jump by up to a third in the coming months. Even small-scale roasters and industry giants like Tchibo are passing these rising costs on to consumers.
  • The Impact of Climate Change
    Climate change poses a significant long-term threat to coffee production. By 2050, the land suitable for growing Arabica coffee could shrink by 50%. This not only affects global supply but also impacts the quality and diversity of coffee.
  • The Role of Coffee Culture in Europe
    European coffee culture, deeply influenced by Turkish traditions, has evolved over centuries into a symbol of leisure and creativity. Coffeehouses in cities like Vienna and Paris have long been centers for intellectual exchange and social gatherings. Today, whether you’re savoring a cup of Turkish coffee or enjoying an Italian espresso, coffee continues to inspire and connect people across borders.

Our conclusion for the future

Coffee will remain a beloved beverage that bridges cultures, but it faces mounting challenges. Rising prices and climate change call for sustainable solutions to secure its future. At the same time, traditions like Turkish coffee remind us of the cultural richness coffee represents. Investing in eco-friendly farming practices, preserving regional specialties, and celebrating coffee rituals are crucial to ensuring that future generations can continue to enjoy the essence of coffee.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!
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TGA

International. Market & Innovation

Expansive and innovative: the trends in global gastronomy

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Culinary Perfection

Guide MICHELIN Austria 2025 Crowns the Best Restaurants and Hotels

For the first time since 2009, the Guide MICHELIN has evaluated the entire Austrian gastronomy scene, bringing it back into the international spotlight. While in recent years only the cities of Vienna and Salzburg were included, 2025 marks a new era where the entire country shines in culinary brilliance. This comprehensive reevaluation not only honors the exceptional diversity and quality of Austrian cuisine but also reestablishes the Alpine Republic as an indispensable global gourmet destination. A truly extraordinary year that underscores the significance of gastronomy as a cultural and tourism treasure.

New guests

Baby boomers, Gen Z & Alpha and families are our future

The food service market is changing rapidly and offers numerous new opportunities, but also challenges. Social structures and target group needs have changed dramatically. Germany is a strong country for single diners, who value a nice ambience and visit restaurants for the individual experience, and for older guests.

quick & dirty
© TGA
Turkish Coffee & the Global Coffee Market in Flux

From the heritage of Turkish coffee to the future of global coffee production: Just in time for World Turkish Coffee Day, we reveal how Turkish coffee has shaped Europe, why the price of the “black gold” is rising, and the key figures defining global coffee consumption. A deep dive into traditions, trends, and challenges in the world of coffee.