food & beverage

With “Parvenü”, the Weinviertel proves how bold branding and authentic storytelling can revolutionize the wine industry. An unconventional winemaker, an innovative design, and a dedication to nature make this wine a standout. Discover why marketing, brand alignment, and craftsmanship matter now more than ever.

In Germany and Austria, pulses such as beans, lentils and peas are experiencing a boom. The growing demand for sustainable, regional protein alternatives poses new challenges for domestic agriculture – and also offers opportunities. An international comparison shows: The path to a climate- and health-conscious diet has only just begun here.

The trend towards less alcohol is currently one of the most significant. We are currently experiencing a qualitative revolution in this area. It is therefore advisable to offer high-quality, regional specialties in addition to the classic orange juice and energy drink.

Non-alcoholic and low-alcohol drinks are taking the beverage world by storm. Be inspired and enrich your range with innovative, tasty and healthy options!

In Austria, a clear change in the area of gastronomy has been observed for several years: Neapolitan pizza has the country firmly under control. Almost like the burger hype in the past, today one pizza restaurant after another is opening in every part of the city. But as popular as Neapolitan pizza is, the question arises as to whether the trend has already reached its peak and whether a return to traditional or experimental versions might be on the cards.

Coffee is not only the favorite drink of Germans and Austrians, but also an important sales driver in the catering and HoReCa sector. With an average of three to four cups per day, guests have a great thirst for coffee – and this offers restaurateurs the opportunity to offer innovative, trendy coffee offerings with attractive profit margins. The coffee trends combine enjoyment with sustainability, creativity and a more conscious lifestyle and offer numerous opportunities to redesign the coffee offerings in restaurants, hotels and cafés.