
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.
In the past, breakfast was often a must: a croissant here, a filter coffee there - the main thing was that it was quick. Today, however, breakfast stands for a new attitude to life: slow food instead of haste, quality instead of quantity. In times of flexibility, working from home and conscious indulgence, the offer in the hotel industry is also changing. Breakfast is being rethought - as an individual experience with personality.
And they prove it: The start of the day can and should be celebrated.
Rethinking breakfast means: listening to the guest, enabling enjoyment, giving time. Whether it's a late riser menu until 2 p.m., regionally inspired specialties or elegant city vibes - the establishments presented here show just how multifaceted the breakfast experience can be. An opportunity for hoteliers to set themselves apart from the standard with personality and quality - and for guests to start the day with a real highlight.
A month that sets new standards: At Restaurant Ikarus in Hangar-7, three-star chef Stefan Stiller and Executive Chef Christiaan Stoop demonstrate how modern fine dining works today: with a radical closeness to the guest, an extraordinary balance of flavors, and a menu that has relevance for the entire industry far beyond the moment
The culinary world is undergoing a transformation: sustainability, healthy eating, and authentic taste experiences are now central themes in kitchens around the world. One company that has been shaping this trend for years is STAY SPICED !—known for uncompromising quality, sustainable ingredients, and a clear mission: to design enjoyment in a way that both delights the palate and can be lived consciously.
A traditional Zurich confectionery, African spices, and a new perspective on origin and craftsmanship: To mark its 190th anniversary, Confiserie Sprüngli is opening a remarkable new chapter. With a limited-edition praline collection created in collaboration with the Ghanaian manufacturer Midunu, the family-owned company is blending African aromatics with Swiss confectionery artistry. For the industry, this partnership exemplifies how premium chocolatiers strategically combine innovation, origin, and sustainability.
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.