Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.
In the past, breakfast was often a must: a croissant here, a filter coffee there - the main thing was that it was quick. Today, however, breakfast stands for a new attitude to life: slow food instead of haste, quality instead of quantity. In times of flexibility, working from home and conscious indulgence, the offer in the hotel industry is also changing. Breakfast is being rethought - as an individual experience with personality.
And they prove it: The start of the day can and should be celebrated.
Rethinking breakfast means: listening to the guest, enabling enjoyment, giving time. Whether it's a late riser menu until 2 p.m., regionally inspired specialties or elegant city vibes - the establishments presented here show just how multifaceted the breakfast experience can be. An opportunity for hoteliers to set themselves apart from the standard with personality and quality - and for guests to start the day with a real highlight.
In 2025, bread is no longer a supporting actor – but a stage, a message and an experience. In Austria and Germany, the bakery trade is experiencing a renaissance between tradition, technology and new worlds of enjoyment. From ancient grains to smart baking: anyone who wants to set standards in the hotel and catering industry should be aware of these trends – and take advantage of them.
Hong Kong’s fine dining restaurant Wing has won the prestigious Gin Mare Art of Hospitality Award 2025. Why this award goes far beyond good service – and what makes Vicky Cheng’s philosophy an international role model.
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.