Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.
In the past, breakfast was often a must: a croissant here, a filter coffee there - the main thing was that it was quick. Today, however, breakfast stands for a new attitude to life: slow food instead of haste, quality instead of quantity. In times of flexibility, working from home and conscious indulgence, the offer in the hotel industry is also changing. Breakfast is being rethought - as an individual experience with personality.
And they prove it: The start of the day can and should be celebrated.
Rethinking breakfast means: listening to the guest, enabling enjoyment, giving time. Whether it's a late riser menu until 2 p.m., regionally inspired specialties or elegant city vibes - the establishments presented here show just how multifaceted the breakfast experience can be. An opportunity for hoteliers to set themselves apart from the standard with personality and quality - and for guests to start the day with a real highlight.
Organic is not a label – it’s an attitude. In Falkenstein, Lower Austria, the Pesau winery practices organic farming as a generational contract: for the soil, for the landscape, for the wine. A conversation with Andreas and Georg Pesau about living origin, sustainable craftsmanship and the courage not to bow to every trend.
Barbecuing remains the Austrians’ favorite discipline, as the latest barbecue study 2025 shows. The younger generation in particular is rediscovering the grill for themselves: trend-conscious, internationally inspired and with a focus on taste, quality and sustainability. Read on to find out which barbecue trends will be particularly popular in 2025 and what restaurateurs can take away from them.
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.