
“Back to the Bite” tells the stories behind the flavors – authentic, surprising, and always with an eye on the present. Iconic dishes, forgotten classics, and culinary legends, this time in focus: the hoagie.
Hardly any other sandwich is as deeply rooted in everyday American culture as the hoagie. Crispy on the outside, soft on the inside, filled with a generous portion of meat, cheese, salad, and dressing – a true classic of deli culture. But what is now sold on every corner of the US East Coast once had very humble beginnings: at a shipyard in Philadelphia.
The term “hoagie” can be traced back to workers at the Hog Island Shipyard in Philadelphia, who brought long rolls with cold cuts, cheese, and vegetables to work with them in the early 20th century. The “Hog Island Sandwiches” became “Hoggies” in dialect and later Hoagies. The first written references can be found around 1928, particularly in connection with Italian-born deli operators in Philadelphia.
The classic hoagie consists of:
What makes it special is that it is not toasted but served cold – unlike its warm cousin, the sub or grinder.
Especially in Philadelphia and the wider Pennsylvania area, the hoagie is still considered a culinary treasure – in 1992, it was even named the official sandwich of the city of Philadelphia. It also has cult status in parts of New Jersey, Delaware, and Maryland.
Depending on the region, the hoagie is also known as:
Each name stands for a regional interpretation – sometimes with fish, sometimes with fried chicken, sometimes vegetarian. But the basic idea remains the same: a portable, hearty meal with character.
Today, the hoagie is experiencing a minor revival – as a gourmet version with homemade sauces, as a veggie hoagie with grilled vegetables and mozzarella, or as a fusion variation with Korean bulgogi or vegan cold cuts. Many American cities are seeing the emergence of new sandwich spots that take the classic and give it a modern twist.
Hoagie Day is celebrated every year as part of the Wawa Welcome America festivities in Philadelphia – a whole day in honor of the iconic sandwich.
The US company Prime Roots proves that the hoagie will still be relevant in 2025. Instead of sausage and ham, they use plant-based delicacies made from koji, which are remarkably similar in taste and texture to classic deli fillings – just without the meat.
Plant-based hoagies are now on the menu at over 80 New York delis – a sign that even traditional classics have a place in modern food culture.
With the ‘We Drink Styrian’ initiative, Wein Steiermark is sending a strong message about provenance, regionality and genuine wine expertise. For restaurateurs and hosts, this is more than just a campaign: Styrian wine becomes an experience, a recommendation at the table and a strategic tool for greater visibility, added value and regional identity.
Gostilna Rajh in Bakovci, near Murska Sobota, is regarded as a culinary ambassador for the Slovenian region of Prekmurje. Tanja, Damir and Leon Pintarič demonstrate how traditional dishes such as lángos, bograč, vinegar-marinated meat and Prekmurska gibanica, combined with a modern twist and genuine hospitality, make this a culinary destination just a stone’s throw from the Austrian border.
In June 2026, David Toutain will bring his nature-inspired two-Michelin-starred cuisine to the Ikarus restaurant at Red Bull Hangar-7 in Salzburg. The Parisian chef will demonstrate why vegetables, herbs, fermentation and short supply chains are no longer supporting players in fine dining, but rather the new language of luxury. A menu blending Normandy, sustainability and that green pea which Toutain calls the caviar of vegetables.
“Back to the Bite” tells the stories behind the flavors – authentic, surprising, and always with an eye on the present. Iconic dishes, forgotten classics, and culinary legends, this time in focus: the hoagie.