
“Let's listen to the ocean together before it falls silent.”
Mauro Colagreco, Vice President of Chefs, Relais & Châteaux
When culinary excellence becomes an ecological statement—and top chefs take responsibility: Sustainability doesn’t end with packaging—it begins with product selection. This is impressively demonstrated by the Relais & Châteaux association, which, with over 580 member establishments, is considered the world’s largest gourmet community. Together with the NGO Ethic Ocean, it has launched an initiative that could not be more consistent: its chefs are committed to removing endangered fish and seafood species from their menus until stocks have recovered.
With these words, Mauro Colagreco, three-star chef and pioneer of ethical cuisine, calls on his colleagues worldwide to take action. Because what ends up on our plates affects not only our enjoyment, but entire ecosystems. Whether Atlantic wild salmon, European eel, or crab: many popular species are on the Red List. And this is exactly where the campaign comes in.
The initiative is having an impact: 84% of members have already stopped serving eel, many of them permanently. Other species such as bluefin tuna were banned back in 2009, with measurable success: thanks to such measures, stocks in the Northeast Atlantic are no longer considered overfished (ICCAT 2022).
With this stance, Relais & Châteaux is positioning itself not only as a network for first-class hotels and cuisine, but also as a voice for change in the restaurant industry. A voice that should be heard – before the ocean falls silent.
Across all areas of life, the food service industry is becoming more emotional, flexible, and relevant: Chain restaurants are showing more character, transit dining is evolving from a quick stop to an experiential space, and in the context of New Work, cuisine is becoming a central factor for culture, health, and employer attractiveness.
Culinary arts are becoming a central component of urban spaces: In mixed-use projects, they drive foot traffic, foster a sense of identity, and redefine places. As a social engine, gastronomy connects people, revitalizes neighborhoods, and often becomes the first visible sign of change. At the same time, it gives brick-and-mortar retail new relevance—extending dwell times, increasing foot traffic, and making brands immediately tangible.
Bakeries are transforming into favorite urban destinations. Less variety, more statement. Bread becomes an experience – visible, fragrant, emotional. But hotels, too, are becoming living environments – and F&B the strongest differentiator in the competition for attention.
When culinary excellence becomes an ecological statement—and top chefs take responsibility: Sustainability doesn’t end with packaging—it begins with product selection. This is impressively demonstrated by the Relais & Châteaux association, which, with over 580 member establishments, is considered the world’s largest gourmet community. Together with the NGO Ethic Ocean, it has launched an initiative that could not be more consistent: its chefs are committed to removing endangered fish and seafood species from their menus until stocks have recovered.