
“For us, sustainability is not an abstract concept, but a responsibility we live by. Cleanup Day shows that we as a company, together with our teams, can take action and make a real difference.”
Yoram Biton, Managing Director Leonardo Hotels Central Europe
Leonardo Hotels is expanding its commitment and turning World Cleanup Day 2025 into a European movement: Employees from 140 hotels in 12 countries are participating in cleanup campaigns – from Berlin to Bucharest, from London to Rome. Instead of a single day, the period has been extended to ten days to allow as many teams as possible to participate.
“For us, sustainability is not an abstract concept, but a responsibility we live by. Cleanup Day shows that, as a company, we can take action together with our teams and make a real difference—for the communities in which we live and work,” explains Yoram Biton, Managing Director of Leonardo Hotels Central Europe.
The Berlin headquarters also took part: The team collected trash around Landsberger Allee, employees in Munich cleaned up the banks of the Isar River, and four hotels in Cologne took care of parks, playgrounds, and church grounds.
In addition, some hotels added their own individual highlights: The Posthouse Berlin planted trees, and the NYX Hotel Köpenick made a playground usable again.
Across all areas of life, the food service industry is becoming more emotional, flexible, and relevant: Chain restaurants are showing more character, transit dining is evolving from a quick stop to an experiential space, and in the context of New Work, cuisine is becoming a central factor for culture, health, and employer attractiveness.
Culinary arts are becoming a central component of urban spaces: In mixed-use projects, they drive foot traffic, foster a sense of identity, and redefine places. As a social engine, gastronomy connects people, revitalizes neighborhoods, and often becomes the first visible sign of change. At the same time, it gives brick-and-mortar retail new relevance—extending dwell times, increasing foot traffic, and making brands immediately tangible.
Bakeries are transforming into favorite urban destinations. Less variety, more statement. Bread becomes an experience – visible, fragrant, emotional. But hotels, too, are becoming living environments – and F&B the strongest differentiator in the competition for attention.
Leonardo Hotels is expanding its commitment and turning World Cleanup Day 2025 into a European movement: Employees from 140 hotels in 12 countries are participating in cleanup campaigns – from Berlin to Bucharest, from London to Rome. Instead of a single day, the period has been extended to ten days to allow as many teams as possible to participate.