Record Numbers: Gastronomic Spending Climbs to 37% of Food Expenditures

Recent data from RegioData Research highlights a profound shift in Austrian spending priorities. With 37% of total food expenditures now directed toward gastronomy, the sector has reached a new peak - a figure that underscores a growing appreciation for dining experiences outside the home. Forecasts suggest this share could climb further to 38% by the end of 2024.

Looking back, the dynamics of this trend become clear: Ten years ago, gastronomy accounted for just 29% of food expenditures. Despite the setbacks of the pandemic, this trend has not only recovered but accelerated. The boom reflects a deep-seated desire among consumers for culinary experiences and social interaction.

Dining Out: A Culture of Indulgence in Numbers

Today, Austrians spend an average of €1,515 per year on dining out - nearly double the €760 spent in 2013. This expenditure is distributed as follows:

• €1,200 is spent in traditional establishments such as inns, restaurants, and sausage stands.
• €200 goes to patisseries, coffeehouses, and ice cream parlors.
• The remainder is allocated to catering services, delivery platforms, and similar options.

Additionally, the average Austrian spends about €330 per year on workplace or school canteen meals. These figures underscore the high value placed on gastronomy, both in leisure settings and functional contexts.

Challenges and Opportunities in Food Retail

While the gastronomy sector thrives, food retail remains reliant on more traditional structures. The online share of Austria’s food market stagnated at 2.8% in 2022 and is expected to remain below 3% in 2024, setting Austria apart from its European neighbors.

Key reasons for this stagnation include:

• Logistical challenges: The perishability of many food items complicates efficient delivery.
• High supermarket density: Austria is among Europe’s leaders in supermarket availability, enabling quick and flexible in-person shopping.

Despite these barriers, durable goods such as wine, beverages, and specialty items dominate the online segment. In response, many brick-and-mortar retailers have established their own online shops, suggesting a gradual increase in online market share in the future.

How Can Gastronomy Benefit? Opportunities and Challenges

For hoteliers and restaurateurs, these developments offer valuable insights:

1. Guests Seek Experiences
   The boom in gastronomy spending demonstrates that consumers are increasingly drawn to exceptional culinary moments. Traditional establishments benefit the most, sending a clear message: authenticity, quality, and hospitality remain critical factors.
2. Innovation Is in Demand
   The rise in gastronomy spending creates space for innovative approaches that complement traditional offerings, such as experiential dining, local cuisine, or sustainable concepts.
3. The Workplace as a New Frontier
   With growing expenditures on workplace dining, an additional market is emerging. Businesses that develop high-quality and sustainable catering or canteen solutions can capitalize on this trend.
4. Synergy with Food Retail
   While food retail remains dominated by physical stores, gastronomy remains a strong ally. Restaurateurs could benefit from partnerships with regional suppliers to source fresh, seasonal ingredients directly for their kitchens.

Our Conclusion for the Future

The numbers are clear: Austrians are investing in gastronomic experiences more than ever. For the gastronomy sector, this signifies not only growth but also an opportunity to establish itself as a central pillar of culinary culture.

The challenge lies in continuously exceeding guest expectations. Whether through creative menus, sustainable practices, or exceptional service, gastronomy has the potential to position itself as a driving force in the transformation of dietary culture.

Looking ahead, innovation and adaptability will remain crucial. Those who can identify trends and respond to evolving guest needs will not only thrive but also set new benchmarks for the industry.