As Veganuary 2025 begins, the spotlight once again falls on plant-based eating. But what makes this month so special? From innovative campaigns to creative restaurant concepts and unforgettable gourmet experiences, we explore why Veganuary is more than just a trend and what it means for restaurateurs and consumers alike.
First launched in 2014, Veganuary encourages people worldwide to try a vegan diet for one month. What started as a niche movement has grown into a global campaign, raising awareness about animal welfare, climate protection, and sustainable living. In 2024 alone, over 850,000 participants joined Veganuary, with numbers expected to rise further.
However, Veganuary is no longer just a personal challenge. Businesses, restaurants, and influencers are embracing this month as a platform to launch innovative products and ideas.
More and more businesses are recognizing the economic potential of Veganuary. According to a Veganuary study, sales of vegan products increased by 15% in the early months of 2024. Brands like Eleplant and restaurants like “Schwein” cater to a growing demographic that values sustainability, ethics, and innovation. Major supermarket chains are also expanding their plant-based offerings to meet consumer demand.
Veganuary demonstrates the immense potential of plant-based eating—not just for consumers, but also for restaurateurs. The growing demand for innovative, sustainable products and dishes opens up new business opportunities. As a restaurateur, this month offers a chance to not only follow trends but also set them. With creativity, commitment, and a willingness to innovate, you can captivate your guests while contributing to a sustainable future. Veganuary is more than a trend - it’s a movement with the power to change the world.
From liquid gold to fermented subtlety: here you will find everything you need to take your culinary repertoire to the next level. This section showcases food discoveries, ingredients, and gourmet products that everyone should know about—to refine, seduce, and amaze.
A new service employee is wanted. The position needs to be filled urgently, time is short – and the application arrives at half past midnight. Not by email, but via WhatsApp. The first questions are answered by an AI-supported chatbot, and the date for the trial period is suggested automatically. Everything runs efficiently, quickly and seemingly without any human intervention.
Such processes are no longer a future scenario, but reality. But this is precisely where the question arises: How much should AI be allowed to decide on its own – and when is human control necessary? A new area of tension is emerging between automation and responsibility, which must be handled with sensitivity, especially in labor-intensive industries such as catering and food production.
As Veganuary 2025 begins, the spotlight once again falls on plant-based eating. But what makes this month so special? From innovative campaigns to creative restaurant concepts and unforgettable gourmet experiences, we explore why Veganuary is more than just a trend and what it means for restaurateurs and consumers alike.