must see

The hotspots not to be missed! "Must See" showcases the most exciting destinations, spectacular events, and unforgettable experiences. From insider tips to iconic classics – here are the highlights that will make your next adventure unforgettable. A must-save!

How price acceptance actually arises

Why guests are happy to pay the price for menus, rooms, and non-alcoholic alternatives when quality and character match

Price has long been more than just the result of a calculation. It is a signal. For attitude, for standards, for credibility. Guests read prices as a silent message about what a business stands for and how consistently it lives up to its promise of quality. Today, guests no longer pay for the cheapest option, but for the most harmonious one. For an offer where price, product, and atmosphere form a coherent whole.

must see

Highballs, Deep Cuts & Vienna's New Underground

How Salon Paradise at The Hoxton is reinventing the night—and why Vienna's most exciting cultural space is emerging beneath it.

Vienna has many bars. But only a few places that truly create their own world. Salon Paradise is exactly that: not a nightclub, but a state of mind. A dimly lit basement bar where conversations become deeper, drinks taste clearer, and music doesn’t accompany, but leads. After the summer break, Vienna’s most iconic underground bar returns to The Hoxton, Vienna on November 22—with a new tempo, a new sound, and a sharpened attitude. The rebellious soul remains, but it now beats with greater focus.

Book tip: The E-Food Book

If you want to understand how e-commerce is revolutionizing the food industry, this book is a must-read

“The E-Food Book” by Matthias Schu is not light reading – but it is extremely relevant to everyday practice. It analyzes the changes in food retail based on facts and with a view to strategic opportunities.

Particularly valuable are the international best practice examples that show how digital food concepts are being rethought worldwide. At the same time, the book offers many tools and ideas for implementation in your own business – whether it’s a farm shop, food retail or wholesale.

INFO:
The E-Food Book – Markets, Players, Strategies
Author: Prof. Dr. Matthias Schu
Publisher: Deutscher Fachverlag GmbH
420 pages, paperback, 170 × 240 mm
ISBN: 978-3-86641-358-0
Price: €42.00

January 5

The Monday among workdays

It’s approaching. The first workday of the new year. For most people, this year it will be January 5. This day is quite special in terms of communication. A little small talk will do the trick: “Did you have a good start to the new year?” is the diplomatic, classic, and possibly meaningful question to ask. Provided you mean the question seriously. If you ask a question, you must also be genuinely interested in the answer.

More than just a cup of tea

Why tea time is making a comeback

Tradition meets trend: British tea time is experiencing a stylish renaissance in hotels, cafés, and upscale restaurants. What was once reserved for the British aristocracy is now being reimagined with elegant tiered trays, international tea varieties, and a thirst for knowledge about blends, brewing times, and rituals. A look at new concepts, old customs, and the future of tea—including insights from the Academy.

“It mustn't get boring”

Jules Winnfield, Berlin

Jules Winnfield runs a vegetarian cocktail bistro in Berlin, which has been awarded a Michelin star since 2023, two cooking class and event spaces, and a focacceria. The growing universe surrounding his “Bonvivant” is based on sustainability and teamwork – and shows that gourmet gastronomy can also be done differently. A portrait.

Book tip: Mind Set Win

Mental strength as a recipe for success

At first glance, Mind Set Win looks like a sports book—but it is actually a real coaching tool for anyone working in high-stress industries. Whether you’re a chef, hotel manager, or project manager, this book is all about concentration, self-management, and mental endurance.

The variety of perspectives is fascinating: from Max Verstappen to Lindsey Vonn, top athletes talk openly about pressure, failure, and mental routines. The accompanying exercises are suitable for everyday use, well-founded, and developed by professionals in psychology and coaching.

Particularly valuable are the chapters on focus and flow—a topic that is especially relevant in the hospitality world, where guest requests, team leadership, and self-motivation are daily concerns.

INFO
Mind Set Win—The mental techniques of top athletes and how we can use them for ourselves
Publisher: Benevento
240 pages
ISBN: 978-3-7109-0209-3
Price: €30.00 / CHF 40.90