
“For us, sustainability is not an abstract concept, but a responsibility we live by. Cleanup Day shows that we as a company, together with our teams, can take action and make a real difference.”
Yoram Biton, Managing Director Leonardo Hotels Central Europe
Leonardo Hotels is expanding its commitment and turning World Cleanup Day 2025 into a European movement: Employees from 140 hotels in 12 countries are participating in cleanup campaigns – from Berlin to Bucharest, from London to Rome. Instead of a single day, the period has been extended to ten days to allow as many teams as possible to participate.
“For us, sustainability is not an abstract concept, but a responsibility we live by. Cleanup Day shows that, as a company, we can take action together with our teams and make a real difference—for the communities in which we live and work,” explains Yoram Biton, Managing Director of Leonardo Hotels Central Europe.
The Berlin headquarters also took part: The team collected trash around Landsberger Allee, employees in Munich cleaned up the banks of the Isar River, and four hotels in Cologne took care of parks, playgrounds, and church grounds.
In addition, some hotels added their own individual highlights: The Posthouse Berlin planted trees, and the NYX Hotel Köpenick made a playground usable again.
We live in a world that moves faster than we can keep up with. Artificial intelligence writes texts in seconds, booking systems optimise entire hotels, and self-check-in is replacing reception desks. The future unfolds by the second, and yet many people feel as though they are standing still inside.
The paradox of our time is this: technology speeds us up, but it does not help us develop further. Whilst machines are becoming ever more intelligent, we often lose the ability to think clearly, make conscious decisions and be truly present. We live faster, but feel less. We know more, but understand less. And it is precisely in sectors such as the restaurant and hotel industries, which thrive on humanity, that this divide becomes dramatically apparent.
Artificial intelligence has become part of everyday life in many businesses – but by 2026, it will become a structural imperative. The focus is no longer on testing individual tools, but on the question of how AI can be deployed reliably, effectively, and across the entire organization. Examples from tourism, events, and organizations already demonstrate today how scaling works in practice – and where AI specifically reduces the workload.
A clear turning point is emerging for the year 2026. The company-wide deployment of AI is taking center stage. This is the conclusion reached by Hamburg-based AI expert and interim manager Eckhart Hilgenstock, who has analyzed numerous national and international studies on the development of artificial intelligence. His conclusion is clear: “Following the pilot project phase in 2024/25, many companies are aiming to scale AI within their organizations by 2026.”
Dry January is no longer just a month of abstinence. It’s a barometer. For changing guest preferences. For more conscious consumption patterns. For a new aesthetic of enjoyment. Anyone who still believes in 2026 that non-alcoholic drinks are merely lemonade in a crystal glass has failed to grasp the trend. At Bar Montez in the Rosewood Munich, Bar Manager Mario Sel demonstrates just how sophisticated, structured, and gastronomically relevant non-alcoholic creations can be today – and why they have long been a strategic component of contemporary bar culture.
Leonardo Hotels is expanding its commitment and turning World Cleanup Day 2025 into a European movement: Employees from 140 hotels in 12 countries are participating in cleanup campaigns – from Berlin to Bucharest, from London to Rome. Instead of a single day, the period has been extended to ten days to allow as many teams as possible to participate.