Health instead of exploitation

The Austrian brand Kumanu shows how circular thinking can be applied in everyday life—and makes doing without plastic both practical and aesthetic. With its “Frischefritz” beeswax wraps and ‘Krümelkarl’ and “Pausenpaul” bread and snack bags, it provides the industry with a well-thought-out solution for keeping food fresh for longer – without any plastic or aluminum foil.

The products are made from GOTS-certified organic cotton, organic beeswax from Austria and Germany, and tree resin from traditional pitch production – a combination that has an antibacterial effect and guarantees natural durability.

Leonardo Hotels is expanding its commitment and turning World Cleanup Day 2025 into a European movement: Employees from 140 hotels in 12 countries are participating in cleanup campaigns – from Berlin to Bucharest, from London to Rome. Instead of a single day, the period has been extended to ten days to allow as many teams as possible to participate.

From gut health to alcohol-free enjoyment, from AI-supported shopping planning to viral food hypes: Austrian online supermarket Gurkerl.at sees four megatrends that will permanently change the food and beverage industry in 2026. Head buyer Nina Gerhardt explains why consumption is no longer just about price and availability – but about lifestyle, well-being, and digital intelligence.