Individual gastronomy

Emotions are the real capital
Pierre Nierhaus © Foto Joppen
8. January 2025 | 
Pierre Nierhaus
8. January 2025
|
Pierre Nierhaus

Individual gastronomy has a great opportunity to position itself as a unique and distinctive alternative in the hospitality industry. Individuality is its greatest USP: establishments that stand out through their uniqueness offer guests a personalized and interactive experience that can also be controlled through the use of technologies such as smartphones, without replacing personal hospitality.

Especially at a time when revenue kills hospitality is becoming a global challenge, emotional, analog hospitality remains the decisive factor. Revenue is important, but successful restaurateurs are good hosts and can still do the math.

For the love of enjoyment

The interplay of efficient digitalization for internal processes and authentic, human interaction with guests is the key. Genuine emotions, authentic storytelling and analog experiences through F&B, service, design and atmosphere create lasting impressions. Gastronomy needs and brings experience and emotion. This also includes the pleasure experience. Individual gastronomy stands for good food: home-cooked dishes made from high-quality products, as natural as possible and from regional producers, plus vintner wines, home-made juices, high-quality teas and coffee specialties.

Creative concepts

New concepts such as multi-use spaces (combination of café, co-working, bar and event location) or experience gastronomy with interactive elements, live shows and storytelling menus (e.g. theater gastronomy) offer innovative ways to appeal to guests. Examples such as the Social Kitchen in Vienna with cooking courses combined with shared dinners and networking or the Chamäleon Theater in Berlin (live performances with a 4-course menu) show how creative formats can be successfully implemented.

Excellent hospitality

The pandemic has triggered a shakeout in the industry. What remains are often economically stronger and more professional providers who work more efficiently with well thought-out concepts and digital support. At the same time, higher wages are required for fewer employees, which increases the focus on excellent analog service and individually tailored offers. A clear profile, smaller but well thought-out menus, personalized offers in the form of menu options or a boutique character highlight individual gastronomy. Digitalization optimizes processes, but emotional, analogue hospitality remains crucial – the dining out experience is and will remain indispensable.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

When Peas Become Caviar

Two-Michelin-Star Chef David Toutain at Restaurant Ikarus in Hangar-7 Salzburg

In June 2026, David Toutain will bring his nature-inspired two-Michelin-starred cuisine to the Ikarus restaurant at Red Bull Hangar-7 in Salzburg. The Parisian chef will demonstrate why vegetables, herbs, fermentation and short supply chains are no longer supporting players in fine dining, but rather the new language of luxury. A menu blending Normandy, sustainability and that green pea which Toutain calls the caviar of vegetables.

Hightech, Low Human

Technological progress is outpacing human development

We live in a world that moves faster than we can keep up with. Artificial intelligence writes texts in seconds, booking systems optimise entire hotels, and self-check-in is replacing reception desks. The future unfolds by the second, and yet many people feel as though they are standing still inside.

The paradox of our time is this: technology speeds us up, but it does not help us develop further. Whilst machines are becoming ever more intelligent, we often lose the ability to think clearly, make conscious decisions and be truly present. We live faster, but feel less. We know more, but understand less. And it is precisely in sectors such as the restaurant and hotel industries, which thrive on humanity, that this divide becomes dramatically apparent.

New Roots

Artisanal vegan cheese culture from Switzerland

What happens when traditional Swiss cheese-making meets plant-based fermentation? The result isn’t a substitute product, but an entirely new category. New Roots describes itself as a “vegan dairy” and produces artisanal, plant-based cheese alternatives in Oberdiessbach. Founded in 2016 in Thun, the company is one of the pioneers of European vegan cheese culture and now produces around 30,000 cheese products weekly. Particularly noteworthy: Production follows traditional ripening methods using fermentation, ripening cultures, and artisanal care rather than texturizing additives. For establishments looking to elevate their vegan offerings to fine-dining standards, it’s worth taking a closer look at the following products.

quick & dirty
Sushi Samba in London © Pierre Nierhaus
Individual gastronomy

Individual gastronomy has a great opportunity to position itself as a unique and distinctive alternative in the hospitality industry. Individuality is its greatest USP: establishments that stand out through their uniqueness offer guests a personalized and interactive experience that can also be controlled through the use of technologies such as smartphones, without replacing personal hospitality.

Especially at a time when revenue kills hospitality is becoming a global challenge, emotional, analog hospitality remains the decisive factor. Revenue is important, but successful restaurateurs are good hosts and can still do the math.