
“Our goal is to draw attention to the inconspicuous but massive waste stream in communal catering.”
Victoria Berger, CEO & Founder of and-less
Vienna-based start-up and-less is revolutionizing commercial kitchens with a simple but ingenious reusable idea: Sustainability in the hospitality industry doesn’t start with the guest’s plate – it often starts much earlier, behind the scenes. One example of this is communal catering: every day, thousands of meals are delivered to schools, nursing homes, and canteens in disposable containers, which end up in the trash immediately after being emptied. Barely visible to the public, this creates a mountain of waste that, according to and-less, is equivalent to the area of around 181 soccer fields every year.
With the and-less XL, the Vienna-based company is now launching a practical solution onto the market: a reusable, sealable reusable tray in the standard 1/2 GN size, specially developed for cook-chill processes. Existing stainless steel alternatives have often been too heavy or not leak-proof enough – one reason why many large companies continue to rely on disposable packaging despite their sustainable intentions.
The advantages speak for themselves: with 5,000 trays in use and an average of 250 cycles per year, over 1.25 million disposable containers and up to 250 tons of plastic waste can be avoided – without any changes to logistics processes.
The system is also a game changer in economic terms: the reusable tray is cheaper than disposable containers after just three uses. Large companies can save between €40,000 and €60,000 per year, depending on disposable prices and cleaning structures. This makes the and-less XL not only an ecological statement, but also a relevant business tool.
“Sustainability doesn't have to be complicated – it has to work.”
Philip Kohlbecher, co-founder & product developer at and-less
On October 22, 2025, Belgian master pâtissier and chocolatier Pierre Marcolini took to the stage at the United Nations Conference on Trade and Development (UNCTAD) in Geneva—not as a representative of a corporation, but as the voice of artisans, creatives, and small businesses. His opening speech at the “Changemakers for Sustainable Trade” dialogue became a highlight of the conference – a passionate appeal for a more humane, transparent, and value-based economy.
From digital voice assistants to AI-supported training, the hotel and restaurant industry is facing a wave of innovation that is rethinking efficiency, sustainability, and the guest experience in equal measure. Four current initiatives show how future technologies are already changing operations today – and what opportunities businesses can derive from them.
Vienna-based start-up and-less is revolutionizing commercial kitchens with a simple but ingenious reusable idea: Sustainability in the hospitality industry doesn’t start with the guest’s plate – it often starts much earlier, behind the scenes. One example of this is communal catering: every day, thousands of meals are delivered to schools, nursing homes, and canteens in disposable containers, which end up in the trash immediately after being emptied. Barely visible to the public, this creates a mountain of waste that, according to and-less, is equivalent to the area of around 181 soccer fields every year.