future trends

Austrian cuisine is synonymous with authenticity, flavor, and tradition. While classic dishes such as Wiener Schnitzel and Kaiserschmarrn remain ever-popular, a fascinating trend is emerging: more and more restaurateurs are striking the perfect balance between tradition and innovation – and finding remarkable success.

This is evident in the winners of the 2024 Lieferando Awards: Wiener Genuss Knödel was crowned “most innovative restaurant,” while Heurigenrestaurant Wittmann won the title of best Austrian restaurant. But what makes modern takes on traditional dishes so appealing? And are we witnessing a true revival of Austrian Wirtshausküche (Hausmannskost)?

For many, coffee is an essential ritual. However, not everyone tolerates caffeine well or benefits from its short-lived energy boost. Scientific findings show that there are effective alternatives that not only promote wakefulness but also enhance concentration and mental stamina. This article explores these alternatives and why they are trending.

Why are we magically attracted to a certain smartphone, while another hardly attracts any attention? Why is the logo of a brand so deeply imprinted in our consciousness that we immediately recognize it even on a faded poster? The answer is obvious: Intuitive design, strategic storytelling and communication that is not instructive, but makes us want it.

Carnival without doughnuts? Unimaginable! But alongside the classic version with jam, there are now innovative new interpretations that skillfully combine sweet and savoury. From smoky BBQ doughnut burgers to delicious matcha doughnuts – these variations show just how creative bakers and restaurateurs have become. What’s behind them? A look at the most exciting trends!

The travel and hotel industry is undergoing a profound transformation, characterized by new guest wishes and a changing market. The industry has recognized that attractive gastronomy creates experiences, raises the profile and thus enables profitable storytelling. Hoteliers are making a fundamental decision: really good gastronomy or a reduction to minimal provision, e.g. through vending machines and kiosks at reception. Digital technologies are playing an increasingly important role: contactless check-in, digital payment methods and robots to assist with cleaning and buffets are on the rise.

Child labor, exploitation, poverty – the dark sides of the cocoa industry have long been known. But the new Fair Report by Tony’s Chocolonely 2023/24 proves that chocolate can be fair, sustainable and still economically successful. A look behind the figures shows why ethical consumption is more than just a trend.