
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.
In the past, breakfast was often a must: a croissant here, a filter coffee there - the main thing was that it was quick. Today, however, breakfast stands for a new attitude to life: slow food instead of haste, quality instead of quantity. In times of flexibility, working from home and conscious indulgence, the offer in the hotel industry is also changing. Breakfast is being rethought - as an individual experience with personality.
And they prove it: The start of the day can and should be celebrated.
Rethinking breakfast means: listening to the guest, enabling enjoyment, giving time. Whether it's a late riser menu until 2 p.m., regionally inspired specialties or elegant city vibes - the establishments presented here show just how multifaceted the breakfast experience can be. An opportunity for hoteliers to set themselves apart from the standard with personality and quality - and for guests to start the day with a real highlight.
What happens when traditional Swiss cheese-making meets plant-based fermentation? The result isn’t a substitute product, but an entirely new category. New Roots describes itself as a “vegan dairy” and produces artisanal, plant-based cheese alternatives in Oberdiessbach. Founded in 2016 in Thun, the company is one of the pioneers of European vegan cheese culture and now produces around 30,000 cheese products weekly. Particularly noteworthy: Production follows traditional ripening methods using fermentation, ripening cultures, and artisanal care rather than texturizing additives. For establishments looking to elevate their vegan offerings to fine-dining standards, it’s worth taking a closer look at the following products.
Whether it’s quality meat saved through Too Good To Go, plant-based steaks from Planted, or Zero Waste BBQ according to the Kotányi Grill Study: The 2026 grilling season stands for mindful enjoyment, new taste experiences, and smart ways to save money while grilling.
Most great wines are opened too early. Michael Kerschbaum turns this principle on its head and, with the Blaufränkisch “X” 2015, brings a wine to market that is available precisely when it has reached its full potential. A rare statement in favor of patience, terroir, and the true greatness of Blaufränkisch.
With the Blaufränkisch “X” 2015, the Kerschbaum Winery is making a deliberate statement against the fast-paced nature of the wine world. Ten years of aging, uncompromising selection, and a clear vision: to make a Blaufränkisch available precisely when it has reached its full potential.
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.