
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.
In the past, breakfast was often a must: a croissant here, a filter coffee there - the main thing was that it was quick. Today, however, breakfast stands for a new attitude to life: slow food instead of haste, quality instead of quantity. In times of flexibility, working from home and conscious indulgence, the offer in the hotel industry is also changing. Breakfast is being rethought - as an individual experience with personality.
And they prove it: The start of the day can and should be celebrated.
Rethinking breakfast means: listening to the guest, enabling enjoyment, giving time. Whether it's a late riser menu until 2 p.m., regionally inspired specialties or elegant city vibes - the establishments presented here show just how multifaceted the breakfast experience can be. An opportunity for hoteliers to set themselves apart from the standard with personality and quality - and for guests to start the day with a real highlight.
With the ‘We Drink Styrian’ initiative, Wein Steiermark is sending a strong message about provenance, regionality and genuine wine expertise. For restaurateurs and hosts, this is more than just a campaign: Styrian wine becomes an experience, a recommendation at the table and a strategic tool for greater visibility, added value and regional identity.
Gostilna Rajh in Bakovci, near Murska Sobota, is regarded as a culinary ambassador for the Slovenian region of Prekmurje. Tanja, Damir and Leon Pintarič demonstrate how traditional dishes such as lángos, bograč, vinegar-marinated meat and Prekmurska gibanica, combined with a modern twist and genuine hospitality, make this a culinary destination just a stone’s throw from the Austrian border.
In June 2026, David Toutain will bring his nature-inspired two-Michelin-starred cuisine to the Ikarus restaurant at Red Bull Hangar-7 in Salzburg. The Parisian chef will demonstrate why vegetables, herbs, fermentation and short supply chains are no longer supporting players in fine dining, but rather the new language of luxury. A menu blending Normandy, sustainability and that green pea which Toutain calls the caviar of vegetables.
Breakfast is more than just the first meal of the day – it is a feeling, an invitation to pause for a moment. More and more hotels are turning breakfast into a stage for taste, creativity and hospitality. Eight selected hotels show how individual concepts can make even morning grouches shine.