exclusive living

Whether it’s family suites with a literary touch, fine dining as a performing art, or radio waves from the hotel courtyard – hotels around the world and across the region are focusing on experiences that surprise, connect, and create added value. Here are five examples of how classic offerings can be transformed into extraordinary brand moments.

Where aesthetics, material expertise, and attitude come together: it’s not the loudest that lasts—it’s the authentic. Design is compelling when function, sensuality, and responsibility find a common language—and when sustainability means more than just a label.

Art has long been more than just a decorative element; it is increasingly becoming a strategic tool for branding and guest experience. The hospitality sector in particular demonstrates how powerful creative staging can be: it transforms spaces into emotional meeting places, creates identification, and remains in the memory.

Anyone who wants to create atmosphere today has to think beyond colors and shapes and tell stories that touch people. The following article highlights how design and art can be used specifically to not only welcome guests, but also to inspire them in the long term.

After five years of renovation, the Traube Rattenberg has reopened—and as a boutique hotel, it masterfully combines monument preservation, design, and genuine hospitality. A building that not only preserves history, but also brings it to life.

Character is created through attitude, awareness of form, and details that say more than a thousand words. Whether stylishly presented in the best light, porcelain with attitude, or four legs, there are many possibilities.

Sometimes it’s not the loudest that leaves an impression—but the most authentic. Whether it’s an iconic table or sculptural porcelain, these are products with character and attitude—and inspiration for spaces that can do more than just look beautiful.